Number of Keywords in AdGroup

Hi guys,

In your opinion, how much keywords is recommended to have in each adgroup? I heard some recommendations of 100, and I also heard of 10-15. What wrks best for you?

Thanks.

 

Hi Roneny,

well IMHO both recommendations aren't wrong since it all depends on how targeted your keywords are. What I do is group similar keywords and put them as an adgroup, so if I have 30 groups then I will create 30 adgroups. Regarding how many keywords for each adgroups is depend on how many similar keywords you put. For example:

I am starting a samsung LCD TV campaign, I have collected around 200 keywords, then I start to group them based on similarity:

adgroup 1 :LCD TV, LCD TV Screen, LCD TV Review, buy LCD TV, and so on.
adgroup 2: samsung lCD TV, Samsung Plasma TV, Samsung TV, so on.
adgroup 3: samsung 32 inch, samsung 40 inch, samsung 32, so on.

Hope it helps.

 

Hi, 10-15 keywords per ad group works better..

 

If the keywords aren’t closely themed then it’ll be harder to write relevant ad text and keep a good CTR and Quality Score.

 

Thank you very much for the quick answer.

I have some more questions, how many adgroups i allowed to have? I usually have a lot of keywords (don't know if it's good idea), and if I split it to groups of 15 keywords I may have a little limit.
So is there any limit?

Thanks.

 

As far as I concern, you can create up to 100 adgroups per campaign (not sure as so far I never reached 100 adgroups)

Here's a quick tips, download adwords editor, dump all your keywords in, let the tool build the adgroups (based on similar keywords) for you, and the best thing is all those tasks will be done in minutes (if you are running a very slow PC ).

Here's the catch, you need to have highly related keywords to your product. You might ask, " where the hell can I get those keywords?" well it's easy, use google keywords tools.

For more details you can simply browse this forum around.


Hope it helps.

 

Wow, thanks.

I am using adwords editor but I didn't know that it can seperate my keywords into adgroups. Big Thanks.

Does anybody have more experience with using more adgroups?

 

Ideally you should have 3 keywords in each adgroup, so you can write an ad which copies your keywords.

Adgroup:
keyword 1
"keyword 1"
[keyword 1]

That's why you need to make sure that you have highly relevant keywords, so you don't end up with hundreds of adgroups

 

google's recommendation is between 20-25 words per adgroup

 

if I have all the 3 match types is it considered as 3 words or 1? So how many adgroups can i have?

 

I aim for 1 keyword per ad group. Maximum control. Personally, I think including different match types in the same ad group is not a good practice. If for no other reason - the ad you write for a broad match term should be much different than the ad you write for an exact matched term.

Opinions will vary.

 

i imported an ad campaign recently for a client into adwords with over 50keywords this was generating few clicks, i cut the 50+ down to about 15 and now generating many more clicks and conversions.

I recommend (depending on your niche/site) around 15 - 20 keywords.

 

I always group them by unique keywords hence I consider 3 match types as 1 unique keywords, and never have more than 25 unique keywords per ad group (75 keywords in total)

 

very helpful information. I just want to ask, should negative keywords be included? I think it's really hard to put negative keywords but does this help?

 

how do you do it?/

 

The best is put arounf 50 keywords that too only relevant one's.
Also i would suggest put negative keywords and use dynamic keyword insertion...it really helps to increase ctr to about 60%

 

best is put 20
They are enough