Number of impressions

Discussion in 'Publisher Network' started by quaffapint, Mar 16, 2006.

  1. #1
    Two part question here...

    Does number of ad impressions affect anything? Meaning if I have 6 clicks on 10 impressions vs 6 clicks on 1000 impressions, will the bottom line be any different? I know the CTR percentage will obviously be different, but will the payout change?

    If so...We all know YPN filters out international clicks during their 'regular cleanup cycle' (whenever that is), but what about international impressions? I currently filter out international traffic, but am I losing money because I'm also losing their impressions?

    Thanks...
    Matt
     
    quaffapint, Mar 16, 2006 IP
  2. Shawon

    Shawon Well-Known Member

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    #2
    yeah impressions do matter. after u get the CTR they have a CPM or something like that but then they multiply the final revenue by every thousand impressions
     
    Shawon, Mar 17, 2006 IP