number of impression per keyword!!

Discussion in 'Google AdWords' started by alhoop, Oct 18, 2005.

0
  1. #1
    Folks,

    When you see a number of impression for a keyword say "100". Does this mean that there has been 100 searches on that day for that keyword... or the ad appears 100 times??


    Thanks
     
    alhoop, Oct 18, 2005 IP
  2. duncan pollock

    duncan pollock Peon

    Messages:
    86
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    0
    #2
    It means that the keyword/phrase has been punched in the search box 100 times. It also means that your ad has appeared on the search results page the same number of times.
    The number of clicks on your ad is then set against the impression figure to give you the CTR. Thus, if there have been 2 clicks out of the 100 times the keyword/phrase has been punched in, you'll have a 2% CTR.

    Duncan :)
     
    duncan pollock, Oct 18, 2005 IP
  3. alhoop

    alhoop Peon

    Messages:
    301
    Likes Received:
    11
    Best Answers:
    0
    Trophy Points:
    0
    #3


    Thanks Duncan.... that would lead me to anohter question, when I use the overture tool for a particular KWD, it says that there were 500 searches in a month.. yet the impressions for that same KWD were 100 in a day... now is the overture tool way off here??
     
    alhoop, Oct 18, 2005 IP
  4. KernelKlink

    KernelKlink Peon

    Messages:
    50
    Likes Received:
    9
    Best Answers:
    0
    Trophy Points:
    0
    #4
    The overture tool is a piece of dung. It's only useful in getting a general idea of the popularity of a word. Don't count on it.
     
    KernelKlink, Oct 21, 2005 IP
  5. randymorin

    randymorin Peon

    Messages:
    387
    Likes Received:
    18
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Sorry! No it doesn't. I means your ad was shown 100 times.
     
    randymorin, Oct 21, 2005 IP