Guys, is there a correlation between the number of ads you have in each page Vs the revenue you are making per click? Where I am trying to get is: Will having a lot of Ads affect your revenue negatevely? Will having less ads, increase your revenue? It is said that less is more sometimes, so what is your input on this? Ed
Thanks Mido, but there arent sufficient responses on that thread, hopefully we can get more here.. Ed
The advertiser paying the most per click is listed first in an ad unit. 3 ad units... with one ad in each unit...means users are clicking on higher paying ads. 1 ad unit... with 4 ads...means users could potentially click on the bottom ad, a lesser paying ad. Of course.. the more S#!T you throw at the wall... the better chance some of it will stick. More or Less...its Better.
I'm having some success lately just using 1 125x125 button, not getting as many clicks but all clicks are paying about 5 times more, the site ldoesn't look spammy and with the space saved I can put other highly targeted CPA ad so im not totaly dependant on adsense income.
intrestingly, I had a single ad unit (3ads) at the bottom of the page and I was getting say A$ per day. Then I added another unit of 3 ads at the same place and then my revenue was closer to 1.3 times more. The user will have more choice, if there are more ads. What is the point of having a single ad that will be clicked by only 0.001% of users. The user will click only if the ad appeals to him, not becase it is the only ad. But then, you need to be careful to balance your ad-counts. If there are too many ads, then chances are high that the user will click none, and will remember well to not visit your site again. I guess 1 side ad unit and 1 bottom ad unit is fine, unless your content is so compelling. If your content is very intresting, then ad-units in the middle will be very nice. (my sites main revenue is not from google ads, so I keep them minimal and nondistractive. So my views may be influenced by my sites)
How many ads are you displaying per page? counting link unit and this question goes for everyone. I am currently using 3 ads per page, plus link unit ( Everything) but I m thinking of reducing the ads see if I notice a change. Ed
So are we getting to the conclusion that indeed less ads is better for a revenue increase? I know all sites are different and it all depends on the content, but at the end of the day it matters if they are clicking more or no and if the site looks full of ads or simply well organized with just a few ads. Ed
One Unit(square) , in rather dominant position . Removed all "topsites.com" . On average , x8 more CPC than previous setup .
Yes, fewer ads are better but the chances of clicking are less in such a case, better blend the ads well to get more clicks.
I have also recently conducted an experiment and found that if your top ad unit is in a prominent position without other surrounding links that the EPC is increased because the higher paying ads are shown without being surrounded by the other low paying ads. I also found that the remove of the EXCESSIVE ad units didn't drop the CTR that much because at the end of the day the ads are generally pretty similar through the ad units so if you are going to have your visitors click you want them to be clicking the top paying ads.
no... the top-listed advertiser gets there based on not only what they pay, but also the likelyhood that their ad will be clicked, plus who knows what else in google's algo... that's how mfa'ers rank high in the ad slots, it's certainly not because they pay well for clicks. google serves up nearly a dozen advertisers on some of it's search results... whether that works for you or not will be dependant on a whole lot of factors. sometimes you make more when you target the highest-paying keywords in your niche, because it drives up the bidding on some of the other keywords... having a lot of ad blocks gives people more of a choice on what ads to click on, but it can also backfire and look too spammy.
Less ads = More revenue per click More ads = Less revenue per click (More revenue per click x lesser clicks) (Less revenue per click x more clicks) which one is better? Which one is higher for your site? you will never know unless you experiment it. If you experiment it over diffrent weeks, then it becomes useless because, google ads are not very consistent every day and so is your site vistors. So experiment it every minute, to find better statistic. If you are a good programmer & effective sales man, then you should be doing this. 1. Create two sets of Ad-Units or Ad-structure. 2. find the page loading time in php. Divide it by 60 and mod by 2 to find whether it is an odd minute or even minute. 3. For every odd minue show Ad-Structure A and every even minute show Ad-Structure B. At the end of a week compare results and keep the one that generates more income.
I second that. Not what they advertisers pay, but based on what google earns from that ad. If all other parameters equal for two ads, (that content suits your site, etc) google will choose the ad with higher RevenuePerImpression for the best spot.
Placement is key to getting the right ads (best paying ads) in the right position. Google reads your HTML from the top down, which means with a 3-column page, it reads the first column, then the middle column, and finally the third column. The ad block in the first column contains the highest paying ads. If you place this block low in the first column, it won't be noticed as much as a block high in the middle column or third column. The result is lower paying clicks.
soooooooooooo it goes by blocks? I assumed that the top ad in each block was the highest paying ad in that block and then lesser for the lower ones. So I figured it went like this .5 .45 .4 .5 .45 .4 .5 .45 .4