Hi I need help. I want to increase my CTR and revenue. Can you give me advice on what to do? or If you could recommend an articles and tutorials about this? Thanks in advance.
This is a pretty basic answer to a basic question, but... First I would use dynamic keywords in your ad copy using the {keyword} command. Then I would consider upping my bids so that I show up more often. Higher CTR usually will get you a higher placement, but you have to pay more to get there usually.