Not getting paid anymore for Adviews. Huh?

Since yesterday, I noticed that my payout has been reduced to clicks only and I am not receiving anymore $$ for adviews. It used to be around 50 / 50.

I have adsense on more than 1 site and covering various industries therefore it seems strange that all sites have been affected.

Is this a consequence of smart pricing? Did anybody else notice a significant drop in adviews payout?

Thanks a lot,

Enzo

 

in most cases you dont get paid for views. i have thousands but i don't earn from them

 

so why bother with them?

 

ffs if you spent more time reading about how ads are served on your sites and less time finding a crap avator you would not have to log in and ask silly questions.

lucky there is no IQ test to be an adsense publisher as about 75% of members on here would not be part of the programe.

 

haha. had to throw in a little laugh here.

Dan

 

LOL ffs - nice call.

 

Yes I am aware of that but I had multiple graphical ads showing. It just seems odd that they all dissappeared at the same time and all of my adview payouts completely vanished.

My latest theory is that:

If you add additional non-contextual ads to sites with adsense it affects your adview payouts. (or it could be just the chitica ads)
The adsense + chitica combo might not be such a good idea afterall.

I guess I have to do some testing, still wondering though if others experienced similiar decreases of adview payouts after adding non-contextual ads, particularitly chitica.

L8r,

E.

 

It's not odd at all. Couple likely possibilities:

1) G has determined that due to what the CPM the advertisers were bidding for your site it was in your financial best interest to display CPC ads. If the advertiser didn't up their CPM bid their ads would simply stop displaying on your site.

2) Advertisers determined that CPM based advertising on your site was not cost effective and terminated the campaign. Twice a day I go through my CPM based campaigns (running on over 500 sites right now total) and terminate any site that is not meeting my minimum threshhold. I'm sure a lot of advertisers keep a close eye on CPM campaigns and quickly terminate ones that are not delivering.

I've also noticed that CPM ads seem to sometimes run in cycles. How long has it been since you've seen a payout for a CPM ad? More than 24 hours?

Adding non-contextual ads doesn't have any impact on CPM payouts.

 

Very unlikely. It's been steady for months.

I believe you. It sounds perfectly logic to me. But like I say, this hasn't happened on just 1 site. All graphical adds and payout for every single site where I placed chitica .... just simply gone. No more graphical ads. Nothing. 0. I assume that when G checks for my "financial best interest", they apply changes sitespecific rather than account specific, correct?

I think of it now this way.
Every additional add that you place on your site takes away potential visitors from the google advertiser. If there is only 1 graphical banner, the branding aspect for that particular advertiser is much stronger rather than if there are 2-3 or more related banners on the site.

So why can't it be that G is starting to "smartprice" adview payout by checking your source to see how many other non-contextual ads are in place?


Thanks for your comments btw, much appriciated.

 

Impressions maybe, but you don't have any way of knowing what their ROI has been on your site. If they (the advertiser(s)) saw a consistant decline in ROI they would modify the creative or yank the ads. COuld have nothing to do with your site - maybe their product mix or margins changed and they are investing their advertising dollars in other areas.

You do know that now all image/graphic ads are CPM ads right? I would also assume that G's assesment of "financial best interest" woud be at a site level. Wouldn't make sense to have it at a campaign level.

Define non-contextual ad.

I know on page placement of your Adsense code effects CPM payouts, but have never heard anything about non-contextual ads having an impact.

 

when I said all graphical ads, I meant all graphical ads from G. lol
I am not crying about some CJ banner dissappearing.

> Define non-contextual ad

I see where you going with this. It won't be always easy and in some cases impossible to determine what's an ad and what's a graphic, however, obviously G has a system in place which is capable of checking if there is more than one contextual ad is displayed on the page and if so, you'll get a PSA, right?

Anyway, I have do run more tests. It seems that this is a bad month to run tests though ...some people say December is going to be worse in terms of CPC.

 

i am going to go with the theory that one of your cpm advertisers stopped bidding on your site, with time others were able to pay a reduced price for the same space, and your cpm price dropped. When it dropped it fell below a threshold where the ppc ads took precedent.

It is highly unlikely other non-contextual advertising on your pages had anything to do with it.. unless they just took traffic/revenue away from you.

It is possible people running impression campaigns didn't like the additional ads on your site and pulled their ads because of dillution and or less effectiveness.

 

I know - I was making sure that you knew not all graphical ads from google are CPM ads. Advertisers can run graphic based ads in the content network under the PPC model.

Slightly off topic but who in their right mind thinks December is the "worst" month for PPC/CPC? I know last year starting in late November I saw a huge surge in PPC prices (and the related CPC in Adsense). It's the holiday season -everyone is fighting for every last sale.

 

I understand but with all graphical ads all revenue dissappeared also, that makes me believe that advertisers had it set for CPM.

I agree with you that a lot of industries, specially retail gets a boost during the holidays some other industries on the other hand are dead, specially during xmas holidays.

 

Sounds definitly reasonable. It must be a coincidence than that I am loosing all advertisers at the same time after months of "successful conversions".

 

ok quick status update in case anybody cares:

I started seeing some graphical ads again - the same I saw before - but need to wait a little longer before I can draw any reasonable conclusions.

Right now I am being hit with $0.01 CPC which leaves me only one option ...