Not Getting Clicks

Discussion in 'Yahoo Search Marketing' started by danfirst, Jan 20, 2008.

  1. #1
    Hi Guys,

    I'm a little stumped here.
    I have a campaign running in YSM, it's on a pretty saturated niche.
    However, I am still getting good ad positions for most of my keywords - top 5 (at least according to Yahoo!).

    I've got about 1,000 impressions but not a single click.
    Of course the normal explanation would be that my ads suck.
    But I've really put effort into the ads. I've grouped my keywords into different adgroups. Each ad has the grouped keyword in the title and in the description. I checked other ads in Yahoo! too and their titles/descriptions are similar.

    I'm now adding in some more ads to see if it helps (optimized ad display is off). But what else would be causing this?
    Any advice is appreciated.:eek:
     
    danfirst, Jan 20, 2008 IP
  2. shodka8

    shodka8 Active Member

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    #2
    Although you may think your ads are good, they may not be, what do you mean when you say no clicks, do you mean no clicks to your page from the yahoo ad, or do you mean no clicks to your hop page where your trying to make a sale. Or is the site that your sending people to the sales page itself.

    Maybe you need to fix your add, if its to similar to other people thats not unieque and may result in a shitty scoring in yahoo
     
    shodka8, Jan 24, 2008 IP
  3. EdRSelby

    EdRSelby Peon

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    #3
    I hate (really hate) to admit this but it's fairly common for my adgroups to get that many impressions and 0-2 clicks. I'm like you, i don't get it.
     
    EdRSelby, Jan 25, 2008 IP
  4. jim.sheng

    jim.sheng Peon

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    #4
    What ad language? If I am right, your website may use other language other than English.

    I have both Chinese and English website, English website always do better than Chinese.
     
    jim.sheng, Jan 26, 2008 IP
  5. danfirst

    danfirst Active Member

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    #5
    It's English, and not getting clicks on my ads.
    Ah well, guess it's the ads that really suck.
    Relaunching my campaigns now.
     
    danfirst, Jan 29, 2008 IP
  6. shouser

    shouser Peon

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    #6
    change up your ads, you need to consistently test ads to see which works best
     
    shouser, Feb 1, 2008 IP