Hi Guys, I'm a little stumped here. I have a campaign running in YSM, it's on a pretty saturated niche. However, I am still getting good ad positions for most of my keywords - top 5 (at least according to Yahoo!). I've got about 1,000 impressions but not a single click. Of course the normal explanation would be that my ads suck. But I've really put effort into the ads. I've grouped my keywords into different adgroups. Each ad has the grouped keyword in the title and in the description. I checked other ads in Yahoo! too and their titles/descriptions are similar. I'm now adding in some more ads to see if it helps (optimized ad display is off). But what else would be causing this? Any advice is appreciated.
Although you may think your ads are good, they may not be, what do you mean when you say no clicks, do you mean no clicks to your page from the yahoo ad, or do you mean no clicks to your hop page where your trying to make a sale. Or is the site that your sending people to the sales page itself. Maybe you need to fix your add, if its to similar to other people thats not unieque and may result in a shitty scoring in yahoo
I hate (really hate) to admit this but it's fairly common for my adgroups to get that many impressions and 0-2 clicks. I'm like you, i don't get it.
What ad language? If I am right, your website may use other language other than English. I have both Chinese and English website, English website always do better than Chinese.
It's English, and not getting clicks on my ads. Ah well, guess it's the ads that really suck. Relaunching my campaigns now.