Okay so Im working full-time on adwords and online marketing for my company who does IT consulting on Microsoft products. Here are a few questions I have: 1. I will be starting with creating a campaign for our consulting services around one product, but will eventually be managing 10 or so product campaigns. Do any of you use a third party piece of software to measure success, create reports, etc. etc.? Would be nice to actually have a desktop application for this it seems? 2. I will be starting out targeting some lower competition long-tail keywords and maybe a few of the more competative search terms. How do you guys gauge the potential of long-tail keywords? It seems most/all of them have "no data". From what i've read this doesnt mean they dont recieve traffic, and supposedly, these are "where the gold lies". 3. I've heard there is a maximum amount of keywords you can target. What is this number, and is it per campaign or per account? For example, can i have one campaign targeting 50 keywords, and another targeting 50, and another etc. Or is there a limit on the maximum number of keywords my adwords account can target, across campaigns? 4. Whats the 800 number to contact adwords? How much do I have to spend on adwords to use the 800 number? Can I get a dedicated account manager to work with? Thanks, -Malcolm
You can use the AdWords Editor if you want a desktop app. I measure success via the AdWords stats and my analytics package. The best way to gauge the potential is to set up campaigns and let them run for awhile. Trying to get anything semi accurate from estimation tools is a waste of time imo. There's an overall account size limit but you wont hit it until you have thousands upon thousands of keywords and ad groups. You're limited to 25 campaigns per account. Check out the common adwords questions thread at the top of this forum. It has the contact info as well as some other Q&A's you may find usefull. You can call support for free bujt don't expect even a semi dedicated account rep until your spending tens of thousands per month. Good luck!
Perfect! Extremely helpful you are! And you didnt even blast me for being a noob and asking questions that maybe fairly common! (Impressed)