Sorry, I'm brand new to adwords. Do I have to start a seperate campaign for each keyword if I want them to have their own ads? I seperated my site into 5 campaigns...each has keywords related to one main theme. I need my ads to be more keyworrds specific to get more bold words and better CTR....can I edit the ad for each keyword in the group or do I have to start a new one for each keyword?? I'm just looking for the easiest way and I did not see a place to edit the add for each keyword in a group individually.
yes you can start a new campaingn for those particular keywords which you are intrested. You may have up to five or six keywords right start one campaign for each keyword and find out some variables for that keyword Example :- if you are having travel site you take five keywords 1 India travel 2 India tourism 3 Tour destinations india 4 Tour packages india 5 Tour operators india for each keywords you start an individual campaingn and try to find out some different variables for each key word For example if you take a keyword india travel Travelling in india India travel guide Adventure travel india Travel pals india Travel guide india So like this you find out different key phrases for each keyword and run your campaign remaining things will be taken care by google because the ad which is performing well be shown often to the users but remember one thing choose your keywords properly because that particular keyword will determine your minimum CPC it should not increase your daily budget at the same time you should also earn good return on investment. Thank you