Hi! What kind of text/content should I use to make my page relevant to a specific keyword? I'm actually asking this because I'm into PPC with Google AdWords. (But I thought you guys might be most competent what meets this) To get low minimum bids, my website must be relevant to my keyword(s) (and I make seperate landings for each keyword) So for example I have the keyword "football team chicago", how can I make my page relevant to it? Should I just include it 1:1 into <title>, <h1>, <img> alt/title tags, text, etc.? How often should I repeat it? (I'm afraid I would overdo repetition) Should the rest of the text be about football or related terms, too or could it be about chicken-pies as long as I have "football team chicago" in it? Would it help if I have a lot of content about sports in general or is this useless? So what I also don't get: when I have the keyword "dating", and I make a landing page full of texts about love, singles and relationship (without EVER inclunding "dating"), will this be relevant though? (I mean it is in fact relevant, but will google "understand"?) Thank you very much, Pflaume
Well mate you answer half of the question yourself ! Just take care of keyword density ..keep it some 6- 7 % that's enough..I think. Theme of your site and its pages must be specific to your subject..avoid such ( .....could it be about chicken-pies....) irrelevant structure. And don't underestimate Google ( its algorithm..) . It fully knows what's the relation between love, singles, relationship and dating..
Keyword density is irrelevant to your quality score to your adwords account, the landing page itself should be "directly" related to the keyword. Stuffing it with keywords won't make your score increase, it should be relevant content to the keyword.
Ok I see. Thank you very much for your answers! And how is actually a SEO-guy doing when he wants to rank explicitly for a specific term like "canadian football team" (and not canadian football game, canadian football players, whatever) Does it all depends on the meta tags when it comes to SEO?
When you want to rank for a specific phrase the page/site MUST relate to the phrase. Notice I say 'relate' Google is VERY clever and will look at your entire page/site and work out what is the theme of the site. Remember Google is trying to earn money via advertising, to earn money it needs LOTs of visitors. For a search engine to get and maintain lots of visitors they need people to trust it to provide the best results for a search. The best results are the ones that answer a searchers questions. So make your pages have good relevant content and provide good information to people. Thats the first thing for you to do, after that you can look at the off page factors.
A list: 1. Buy a domain with that keyword in it 2. When placing links on other sites, use that keyword 3. When other people are linking to you, use that keyword. Basically, just use that keyword whenever you can!
I understand! Thanks for the great tips! Do you think having the keyword in my domain could also help me with AdWords Quality Score?