With the recent Google updates, some of you will still be doing things the wrong way and wonder why your rankings are gone. Continued Article: http://www.searchenginejournal.com/non-seo-bad-link-building/106009/
I saw this post yesterday as well. I think he's got the right idea about link building changing to link earning. I agree that the focus now has to be more about drawing attention to your site so people will want to link to it rather than going out specifically with the aim of getting a link. As Google wants it needs to be more natural.