Hi All, Plz share ur thoughts here......... let say I am running a campaign for laptop and have been achieving great ROI. But for last two months some of my best performing keywords are not giving conversions, though bringing gud no of clicks. There has not been any radical changes in landing pages, products offering and even competitors are having same old offer. All thought process has gone into this campaign, even though keywords are not giving desired conversions. What to do now with non performing keywords? Plz suggest..........
Well if the keywords don't convert you must drop them and test new keywords,the recession has probably affected your conversions.People are not buying like they did before.
You need to change your keywords. Try to get some easy to remember keywords which suit to your product. For example, you may ask your friend if they want to buy the product, what would they type in search engine to find the product.
yes if u have 20 keywords in your campaign and if u got impression in only 5 keywords then remaining 15 non performing keywords so that u need to change by other keywords