Lets just say you found a few dozen keywords that get very good search traffic, yet don't have much (if any) competition in the SERPs. Would you just throw together a bunch of pages/direct some links and wait for the traffic to come? Would you leave them alone? Or would you make it more of an advertising pass through page to your main site? or do something else?
Wait a sec -- the search phrases you found are related to the site you actually want to generate traffic for, right? If it's all related to your site's topic, yeah why not add pages, thus adding content, and SEO those new pages a bit. I mean once someone's on your site they can poke around to anything - getting them there is the goal, right? So I dunno -- I'd try to do something with them if it was relevant... but I'd give it a good effort, wouldn't treat it as just a quick fix way to get people to the site.
I think that alot of other ppl try to work on them to see if they can pull some adsense revenues from targetting those keywords/phrases. but like you said that requires coming up with some content for them and hope that the ads can pull&convert your traffic. otherwise I would just forget about them and focus more on relative keywords/phrases. ;-) good luck... want to share those keywords/phrases with us, if you dont use them that is?
Well it's not that hard to write content even if it's related to or not related to. I was just wondering if others do this, or don't. I don't see the harm.
basically, content is just one of the aspects to consider. You have to take into account the TITLE, meta keywords, etc
That isn't a bad idea. On the other hand I have a site for my business where the most important keywords are not that popular to start with. Besides those we have found a lot of additional variations on the key words, secondary phrases. They are very non-competitive. We are well optimized for a lot of these and they turn up cumulatively lots of additional traffic that is qualified toward our topic and converts into sales. I really love those non-competitive phrases. Dave
I think the key to the sucess is to find thease keywords. I have read, somewere in google pages, that more or less 10% are typos (like britny spirce). And you should add niche keywords and you will get a real HUGE TRAFFIC.
I use the non-competitive keyword pages as a pass through. The page displays a little content with 1 adsense ad and it has my main page link and banner on it. so the options are either click adsense or go on to my mainpage. I think it's a win win situation.
As long as they user finds relevant content when they enter your website for the non-competitive phrase then there's no reason not to do it. I mean if you don't someone else will
Sounds very thorough rex. I've been wondering if you would be so kind as to provide me (and others) with an example url (just one, that ought to do it) of your pass through pages... I'd like to see - hands on, if you like - how you've chosen to do it
I wouldn't be opposed to PMing you the exact details, but you can also see a detailed post I did on this subject here: http://www.theadminzone.com/forums/showthread.php?t=7247
PM me your keywords that you have in mind and I'll tell you exactly what to do in order to achieve maximum ROI while keeping your costs to a minimum. This will lead to a better ROAS while reducing your CPA. I'd also look at starting a PPC program and your ECPM should be good for the publisher.
Thank you rex, I did that - liked your article by the way - and I'd love to get just one example pm'ed. Really appriciated. I'm inclined to try this out for my ceramics website (once it gets back online... shouldn't take more than a week now I've been promised), I'll be sure to come running back with questions as I run into them.
Hey Rex, are those non-competitive keywords related to each other? You may want to try opening a new site focusing on those keywords. And write up content focusing on those keywords. You will hit the top for sure.