Nobody reads terms and conditions: it's official ?????

Discussion in 'General Marketing' started by nilimi, Jul 6, 2011.

  1. #1
    I was bored. and I Google terms and conditions I found this

    Not one customer of online computer game seller Gamestation read the terms and conditions of sale on 1st April, the company has said. In an April Fools' Day prank, it has claimed the legal right to the souls of all those customers.

    Gamestation changed its terms and conditions to say that anyone buying goods from it online on 1st April this year and not clicking on a link contained within them would forfeit their soul.

    The prank, which was designed to highlight that terms and conditions are almost never read, fooled all 7,500 customers who made a purchase that day, a company spokesman said.

    The new conditions said: "By placing an order via this web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant Us a non transferable option to claim, for now and for ever more, your immortal soul".

    "Should We wish to exercise this option, you agree to surrender your immortal soul, and any claim you may have on it, within 5 (five) working days of receiving written notification from gamesation.co.uk or one of its duly authorised minions. We reserve the right to serve such notice in 6 (six) foot high letters of fire, however we can accept no liability for any loss or damage caused by such an act," said the terms. "If you a) do not believe you have an immortal soul, b) have already given it to another party, or c) do not wish to grant Us such a license, please click the link below to nullify this sub-clause and proceed with your transaction."

    That link led the user to a page saying that the clause was an April Fool, congratulating the user of being "so vigilant" and offering them a £5 voucher.

    Gamestation said that 7,500 people made online purchases on 1 April and that none of them clicked on the link, meaning that all the customers failed to check the terms and conditions closely.

    The retailer carried out the experiment because it had previously conducted research which indicated that as few as 12% of customers read terms and conditions when buying online. In fact its experiment showed that the situation is even worse than it had thought.

    Gamestation said that the prank was designed to remind customers that when it came to buying online "the devil is in the detail and ... always read the terms and conditions", according to a company statement.

    The results of the experiment chime with others' findings. Computer optimisation software maker PC Pitstop tried a similar experiment. It buried a clause in its end user licence agreement (EULA) offering money to anybody who read the clause and sent an email to the address within it.

    It said that it was only after four months and 3,000 downloads of its software that somebody finally emailed the address and claimed a $1,000 reward.


    Am one of them
     
    nilimi, Jul 6, 2011 IP
  2. sarahk

    sarahk iTamer Staff

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    #2
    A client of mine has on his blog the T&C of companies who claim some of the most outrageous things... like you can't say anything negative to anyone about them. As if!

    Yet I'm as guilty as the next person of clicking the "I've read..." button
     
    sarahk, Jul 6, 2011 IP
  3. win292

    win292 Peon

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    #3
    those kind of thins is always too long, if we read read every site's T&C, WE wont to anywhere.
     
    win292, Jul 6, 2011 IP
  4. dairyman

    dairyman Notable Member

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    #4
    Most of the time, it is length and the voluminous nature of the terms and conditions that forces people to click the terms and conditions without even going through the first sentence of the first point. They have shifted the burden to the Almighty to take care of them if something untoward happens :)
     
    dairyman, Jul 6, 2011 IP
  5. adiy007

    adiy007 Peon

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    #5
    Can you blame people? I can't enjoy reading interesting things most of the time, let alone every tos they force down my gullet. Sure, I skim though for terms like "refund" and such. On average, how long are these things anyway? I never printed one.
     
    adiy007, Jul 6, 2011 IP
  6. SiberForum

    SiberForum Banned

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    #6
    The interesting interpretation is there at South Park series. When Apple has put several outrageous points in the TOS on iTunes. In fact how may of you know what does Google have in TOS of Gmail service?
     
    SiberForum, Jul 7, 2011 IP
  7. Jay Wessman

    Jay Wessman Greenhorn

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    #7
    This is pretty funny... just proves how few people actually read that stuff.
     
    Jay Wessman, Jul 7, 2011 IP
  8. adiy007

    adiy007 Peon

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    #8
    very interesting/...
     
    adiy007, Jul 21, 2011 IP
  9. g36

    g36 Peon

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    #9
    Only few people read about disclaimer page, privacy policy, terms and conditions page. So it's not surprising.
     
    g36, Jul 23, 2011 IP