Hello I m testing some PPC campaigns for almost 3 weeks and i can't take some conclusions! When i say that i will change something tomorrow, a completely different result forces me not to change what i had in mind! That is why i have to run 4 or 5 differents adgroups and spend much money. Should i wait a longer period before i change something? -i can't even decide which ad variations are better.. The first day, ad variation A has a CTR of 2.5% andB has a poor 1.02% and the second day it is the opposite :S -i can't decide which template and domain to choose. When 3 or 4 sales happen from site A the next days it happens the opposite -the site A has made much more sales, but the CTR from the site to the product page is continuously falling (12% yesterday) while the site B has less sales and more cost but the CTR from the site to the product page is almost 3x (35%) and much more Any ideas ?:O
Though you are not very much clear about your actual issue but as far as CTR of ad variations is concerned then you should wait for more time. meanwhile you can try some more variations to find out the best performing ad.
i m trying to reduce the possible options, but your opinion is to increase them?:O i will think of it!
Comfis ... re: your adwords question ... if you have 3 weeks worth of data then you need to base your decision on the total 3 weeks .... yes ad A might work better on one day and ad B might work better on another day, but what you should care about is not individual days but the big picture - over those 3 weeks it is highly likely one ad will have worked much better than the other
thank you very much for your answer but it is not that simple.. the first week the site A (different template) made some good conversions and had a ctr from adwords to the site of 2.2% and a ctr from site to product's page of 25% the second week the site A (different template) made fewer sales and had a ctr from adwords to the site of 1.72% and a ctr from site to product's page of 20% the third week the site A (different template) made a number of sales similar to week 2 and had a ctr from adwords to the site of 1.31% and a ctr from site to product's page of 14% the total profit of this template was about.. 0$ but it seems it will get worse :S Site B (a different template) has a ctr from adwords to my site of 1.3% and the ctr from the site to the product's page is 33% and the total profit is almost.. -220$ and it is pretty steady the good thing is that i learnt many things about clickbank and adwords for only 220$