Hello, I have a health site and the ranking for my site is fluctuating between 4th and 7 th page in Google, though earlier it was on 1st page for it's keywords. Building back links is I think the best way to improve ranking. Though the no of back links have grown but site is not showing any improvement in ranking. The back links have grown up from 12 to 27. My site is around 100 pages and is related to men health. Can anyone here suggest me something what should be done to get my site back in ranking ? Thanks in advance....
backlinks is not enough... coz according to google: "The quantity, quality, and relevance of links count towards your rating."
Bogs' post says it all - it's not about quantity, it's about quality. Don't waste your time submitting your site to 100s of irrelevant directories. 1 quality backlink from an authoritative website will have a bigger impact on your site's ranking than 100 irrelevant backlinks. Analyze your competition's off page SEO strategy; pull up a list of all links pointing to their sites, focus on the quality relevant links and then try to get a link from those sites. One last piece of advice, don't worry too much about the short term fluctuations in your rankings. If your site is still relatively new it will take some time before everything settles. Also don't forget that just because your # of backlinks increases it doesn't mean that Google recognizes all of those links (check your Google Webmaster Tools account).
Take care of content. It should be unique. Link building is useful but I suggest target the less competitive keywords in the initial stage.
Thanks everyone for all the suggestions. Can anyone here let me know what exactly are these "authoritative website" and what all things need to be considered under "on site optimization" . Some links explaining these will be highly appreciated.