Hi guys, I've been racking my brain on why my QS is so low for most of my ads and keyword phrases. Most Quality Scores are around 3 and 4 but to me everything with keyword relevance, landing page and page load time is fine. Let's take one ad and keyword phrase. For the below ad and keyword phrase I am getting a quality score of 2. When I hover over the bubble, it says "keyword relevance poor, landing page quality no problems and landing page load time no problems. How can the keyword phrase "house cleaning st charles" not be relevant to this ad and deserve a QS of only 2? Please help me because I am pulling my hair out. # House Cleaning St Charles # Professional House Cleaning # Bonded and Insured, Free Estimates # www.wall2wallcleaningservice.com
In terms of general page quality, my best guess is the lack of a Privacy Policy, combined with your Free Estimate form (which uses the word free) where you ask lot of personal information. One thing mentioned by Google recently is that they dislike sites offering something for free as a pretext to capture data. Either an automated process or a work-at-home Mum may have flagged your site for this. ------ But for that keyword, my guess is that the phrase "house cleaning" in plain text does not appear on your page, and/or it's just something that gets searched for too infrequently.
Up until yesterday, I had mostly broad match 2 word keyword phrases like "house cleaning", "maid service", "cleaning service".....etc. I also had more specific keyphrases like "St. Charles House Cleaning". I think what was happening was that even though people were searching for "st. charles house cleaning" the 2 keyword phrase "house cleaning" would be triggered. This made my quality score go way down on the "st charles house cleaning" phrase. I since deleted all of my 2 word keyphrases and made them all 3 or more keywords. Since google remembers my old quality score, I think it is bringing that phrase down in QS even though they have great keyword relevance, landing page quality....etc. Can you please tell me if this sounds possible? Also, how do I go about fixing this?
Either give it time for your QS to go back up after adding new relevant articles, or try to improve your CTR rate which can increase QS
Adwords is a quirky thing, and it seems more so these days. Remember that it is only a computer subroutine after all. It looks for your keyword on your page. You actually don't have that keyword anywhere on your page. Your relevancy may change once you get some clicks. Geokeywords as I call them are tricky. If you're getting good click rate, I wouldn't worry too much about it. Give it time. Some advice: create more compelling ads.
The URL that the ad actually goes to this page below. http://www.wall2wallcleaningservice.com/Maid-Services.html