no google ads in google search. Did google stop it or is it a good niche?

What if you type in your keyword in google, and no google ads appear.
Does this mean google won't allow it? Or you have scored a good niche?
Seems either peculiar or too good to be true.
Are google ads ever down?

 

depends on the search term...

 

i would assume google wont let you advertise on their trademark ... havent tried it

 

Depending on the word, it might just be that nobody ever searches for that keyword. I suppose if that's the case, there's no harm in trying it out then. I know sometimes Google won't show your ad for a keyword that has extremely low traffic...

 

Thanks for answering. Does adwords go by one word or could it go by a phrase?

 

you can do phrase matching using " " marks or [ ] around your group of words. look HERE for a little more info on what the difference b/w them are.