Hi everyone, I'm at my wits end with PPC. My Ad is enticing. My CTR is good. My visitors are plentiful and my landing page is good (IMO). My copy has been described by a pro Copywriter as "nothing wrong with it". All elements (Ad, landing page and copy) are highly relevant to each other and I have a subscribe button on every page offering free things and "£5 off your first order". And yet... Not one sale, not one sign_up or inquiry... in 3 months! http://www.sumptuous-satin.co.uk/pyjamas/pyjamas_1.html Any help and brutal honesty much appreciated. Thanks!
You're competing against very well established sites and brands like figleaves, agent provocateur and laperla. You don't have the reputation of the last two, but your prices are similar. And having looked at the site, I'm not even sure what the products are made of - are they silk? Stop listening to copywriters and arrange some focus groups of your target audience - i.e women.
Firstly and most importantly, copy writers are not the customer. In most cases they write fluff that doesn't sell a product on the internet anyway. The question is what do consumers want? Having looked at your landing page myself, there is no way I would purchase from you for several reasons. Firstly it looks like a product that I need to try on, so what guarantees do I have that it will fit? (make them obvious). #2 The page is so light on for interesting info it needs some love. I would also try much more engaging calls to action, lead the customer to the next click, even with a limited time offer or something that will make them buy now.
Huh? Your landing page is just a regular item page? Are you driving all your customers to one item, if so thats weird. Have an impressive landing page screaming your benefits and why people should buy from you. I hope you are alos targetting the right country and surfers who are in buying mode and not just browsing mode.
get outside of youself. Buyers don't really care if there is 'nothing wrong with it' or whether the subscribe button is on every page, or even if it is relevent (Ad, landing page and copy).
First of all you need to align your page to the center, it looks unprofessional as it is right now and is weird for the eyes. The eyes like symmetry, so give it to them. Secondly, reduce your alt text font (to the smallest if possible). Your pictures are taking awhile to load and those huge alt text just makes me want to leave your page straightaway. They look dodgy and unprofessional. I'm no lady, but if I were I would probably want to know what's in it for me. Are your products cheaper? Are the material much better than other brands'? Why do I have to risk buying it from you when I could get it much cheaper at local shops or even on ebay. I will also wonder if it is safe to buy from your shop since it doesn't look like a very well-established online shop. You have to let them know WHY they should buy from you. Just my 2 cents worth, hope it helps.
Thank-you all! Much food for thought here. Sometimes it's hard to see past one's own bias. Many thanks to all for showing me the error of my ways!
I'm surprised no one mentioned this, and it is the biggest problem: The problem is your payment page. It scares away your customers. It does not look like your website so your customers think it is a scam. Solution: Brand your payment page and make it look like the rest of your website. Hope this helps.
I don't completely agree with MyHub. PayPal and Google Checkout are household names now. I don't believe customers are scared away because the checkout page is different. That's not the problem. The biggest problem you have and will continue to have is competition. You're selling a niche product. You're going to have to differentiate yourself from the competition. If you can't, you may need to consider some offline marketing...tradeshows, house parties, etc. Get your product in someone's hands and if they like it, they'll help you promote it offline (grassroots marketing) and then you can continue to focus on the online marketing. Other problems with the site have already been mentioned (i.e. center the website on the page, etc.).
I totally agree with this - Paypal is not the problem - while there may be some buyers that are turned off by this, it is a very common method of payment these days. I run my entire business through Paypal and it seems to be working for me. To the OP: just create a niche, or something that makes you totally different from everyone else. If you can do that successfully, your traffic will start to convert. I've been in the same boat you are now, and I didn't see many conversions either until I started offering things that nobody else has.