Hi all, I am using PPC Adword Google (only for Europe related countries) for a website related to handirafts for many keywords from a month... but there is no conversion yet... have got many clicks, impressions and hits but Conversion is NILL... What can be the reason ?
You can get Conversions with some research and changes as suggested to you in a message. Feel free to ask more... cheers, PpC - CpC
If your costs go over the amount you get for selling a product you should pause your campaign and reassess it. Ask yourself these questions: Are my keywords relevant enough? Example: Are you selling handicrafts? If so your keywords should be: "Buy <handicraft name> online" "<Handicraft name> review" "Does <handicraft name> work?" Or if you are giving away tips, then your keywords should be: "Handicraft advice" "Guide to making handicraft" "How to make handicrafts" The key is to be as relevant as possible. Does my ad connect with the customer? If you are advertising on the keyword: "Buy new handicraft maker" Your ad shouldnt be: Handicraft tips Get the best handicraft tips here If you are advertising under this keyword it should only be to sell what the person is looking for. Does the landing page contain exactly what my customer is looking for? Again, make sure you keyword and ad are relevant to the landing page and what you are selling. Relevancy is the key. Keyword--->Ad--->Landing page--->Sale Hope this helps, John
One more thought. Put through a test conversion yourself, just to make sure that your conversion tracking's working (and that there are no problems with the website)!