I am bidding like .32 a click on a term that has virtually no competition. It has a great quality score. I end up paying about 15-20 cents a click for it. Can I bid like .10 a click for this term and still get it to show up with every search? Thanks....
Hmm Even when I do the minimum bid (10 cents) it still gives me very few impressions. How to I find out the ideal point of lowest bid / most impressions?
Trial and error...does it possibly have low impressions because no one is really using those keyword or even looking for the item?
Use their Traffic Estimator: https://adwords.google.com/select/TrafficEstimatorSandbox And yes, trial and error helps. For example: start off at $.10, then go up to $.15 the next day, then to $.20 the following day, and so on. Once you reach a spending level you are comfortable with, then stop raising your bid. Good Luck!
You may be able to get away with it. If you have a good quality score, you can try lowering your bid .01 every few days and see if there is a dropoff. Of course it will also depend on where the next closest bid below your bid is.