hi, Until now I was using to have my AdWords campaign in 20 countries, but as my sales is about 75% restrict in USA I decided to reduce my AdWords market to USA only. the problem is that my clicks reduced from 500 to only 2 per day . I know that this restriction form 20 countries would reduce my impressions and clicks but this is too low. Today for example I got only 900 impressions and 1 click. Any idea in how to obtain leads in USA? regards MicroMag
Don't know about leads but if 75% of your sales via Adwords were from the US and you restricted the campaign to the US from a previous setting of worldwide, I would suggest that your Adwords campaign has been 'reset', in effect, beginning your campaign from scratch. You will need to build up the ctr on your ad campaign again to get up to satisfactory levels. The same thing happens when you make changes ... keywords, etc. Your campaign gets kicked into the basement and you need to build up your ctr again. A real PITA! Sometimes it is much better to run a synchronous campaign for the new market / keywords / target url.
Are you using the content network? As mcfox suggested altering an exisitng ad group will cause that ad group "reset" - i.e. it would need to be approved again before it starts running on the content network. New or changed campaigns take a bit to "ramp up". I tend to watch new or revised campaigns for about 48 hours before making any conclusions as to the overall traffic potential.
I think that the Idea of reset from scratch is what I need to do. I am using content targeting and I am using the same ads from before. Normally new ads take about 24-48 hours to be approved.