I find it amusing that people want to get the product/services we provide but don't want us making money on it. People complain that they like the site just not the ads. Really? How do they think things get paid?
That's right. It's not so obvious for the people, that for some services they have to pay or watch ads etc... Maybe this is some kind of 'free internet' full of warez free mp3 and divixes syndrome.
I think it also depends on how you are placing the ads on the websites, there are some websites, which contain more ads than text.
No, they don't want ads period. I only have two ads on my web sites. Check for yourselves. They e-mail me telling me that my web sites would look better if the ads where not there.
There will always be people who will bitch about anything. ("Your site has too many ads!" "I hate the rain!" "My fart smells!") Just ignore them and continue doing business as usual.
Just that the mentality to free internet is still going strong. People believe that because they paid for there ISP that they don't need to pay for anything else. Even Business want to pay the minimal for there web site even thou that web site will make them a lot of money.