Niche???

Discussion in 'AdSense' started by kisig, Nov 12, 2006.

  1. #1
    Ok, from what I understand, Niche (is my spelling correct?) is like the topic or subject which your website is geared on... If it is correct, my question is, can you have OR is it advisable to have two Niche in one site? OR is it better to concentrate on one instead.

    If I'm wrong, can anybody please correct me?:confused:

    Thanks:)
     
    kisig, Nov 12, 2006 IP
  2. DomainDomain

    DomainDomain Active Member

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    #2
    Hey
    You are correct, a niche is the topic of the site. So, finding a good niche means, basically, somthing your intewrested in, that pays well, with little competition and a good amount of searches.

    You can have various areas of a niche on the one site, but for completely differant niches its best to make two sites.

    Hope that helps

    DD
     
    DomainDomain, Nov 12, 2006 IP
  3. kh7

    kh7 Peon

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    #3
    You got it right. A niche is a topic, or a topic within a topic. For instance we have a niche-dealer of vacuum-cleaners in town here - everybody who has an old or uncommon vacuum-cleaner goes there to get the new bags. That's a niche, compared to the more general 'electronics-shops' of which there are so many in town that it hardly matters which you go to.

    Personally I don't bother setting up a new website if I expand on a new topic. I got my URL fitted to my name, instead of my subjects, to make that possible and not confusing to my readers.

    It depends though - if you want to set up a shop, I would advice a separate website for a new niche, if the two have nothing to do with each other.
    When you are selling something (not just articles like I do), having separate websites looks more professional.
     
    kh7, Nov 12, 2006 IP
  4. bnts

    bnts Well-Known Member

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    #4
    Niche means a topic on which you are constantly developing your site. You usually will need lot of (original) content to build up a good niche site....It's best to have a site or blog completely dedicated to a particular niche.

    Hope this helped.
     
    bnts, Nov 12, 2006 IP
  5. pixads

    pixads Well-Known Member

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    #5
    if the two niches are similar you can fit them in one site

    else it's better to split in 2
     
    pixads, Nov 12, 2006 IP
  6. Richie_Ni

    Richie_Ni Illustrious Member

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    #6
    Richie_Ni, Nov 12, 2006 IP
  7. kisig

    kisig Peon

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    #7
    Thanks for all the post guys... Now I have new leads to follow...

    :D
     
    kisig, Nov 12, 2006 IP
  8. kaethy

    kaethy Guest

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    #8
    A niche is a specialized topic, smaller than the original topic.

    For example "best mortgage rate" is a topic, and has too much competition already. "How to find the best mortgage rate in San Antonio" is a niche topic.

    "All about parrots is a topic", but it's too big to be a niche. "African Grey Parrots" is a niche topic.

    The general wisdom is that you should build a website on whatever niche topic you are interested in and knowledgeable about, that way you will be able to show your passion and knowledge for it and not get bored.
     
    kaethy, Nov 12, 2006 IP
  9. bnts

    bnts Well-Known Member

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    #9
    Very very nice and informative post...
    Cheers, bnts
     
    bnts, Nov 12, 2006 IP
  10. DomainDomain

    DomainDomain Active Member

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    #10
    Exactly, this is the definition of a niche
    DD
     
    DomainDomain, Nov 12, 2006 IP
  11. avi8r

    avi8r Peon

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    #11
    To be more specific. A niche is a sub-topic or category in a broader subject, field of study or market. While the market may be cornered on volkswagon microbuses, you may find a sweet niche in flourescent green microbuses with flowers painted on them and thereby carve out your own "niche." By that definition, I would suppose that it would be better to separate your niches, but then if they are complimentary to one another (i.e., flourescent green microbuses and Acapulco Gold) then I think it would be alright to combine.
     
    avi8r, Nov 12, 2006 IP
  12. Not_My_Style

    Not_My_Style Peon

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    #12
    So what if you have a blog though? Is it okay to concentrate on a few different categories, or should I stick with only one?
     
    Not_My_Style, Nov 12, 2006 IP
  13. avi8r

    avi8r Peon

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    #13

    Understand that this is just my opinion and I think you need to use common sense about it, but generally speaking, you would want to focus on just one topic. There are enough exceptinos to the rule however, that if I were you, I would closely examine your desired demographic and provide what they want and need. A perfect example of this would be Ebay--they started as a hobby site selling Pez dispensers and grew out to sell everything under the sun. What is the subject of your blog?
     
    avi8r, Nov 12, 2006 IP
  14. Not_My_Style

    Not_My_Style Peon

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    #14
    I'm going more for a video gaming/technology based audience because I have the easiest time writing about that kind of stuff. I was thinking about branching it off to include sports and other things, but I'm not sure.
     
    Not_My_Style, Nov 12, 2006 IP
  15. kisig

    kisig Peon

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    #15
    :p Wow, nice explanations, really insightful... Now, I think I somehow have a clearer view of what a Niche is... And how I should proceed regarding my next site...

    Thanks:)
     
    kisig, Nov 12, 2006 IP
  16. avi8r

    avi8r Peon

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    #16
    Again, just my personal opinion, but I don't think the two mesh very well unless you are talking about sports video games (like football for example) and then combining that with its real life counterpart.
     
    avi8r, Nov 12, 2006 IP
  17. Not_My_Style

    Not_My_Style Peon

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    #17
    So just stick with video games then. Also, if I talk about a wide range of different video games/systems how exactly will that affect my AdSense earnings?

    P.S.- I'm sorry for stealing this thread. :)
     
    Not_My_Style, Nov 12, 2006 IP
  18. flip

    flip Peon

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    #18
    Whenever I've stumbled on a nice, paying niche, like Furry Purple Widgets or whatever, I set my goal to "own" that niche, to make it mine. That means studying the other widget sites, examine the other widget advertisers...rip the niche apart and try to get ahead of your competitors. You'll find that "owning" the Furry Purple Widget niche is a smaller attainable goal, but "owning" larger topics such as home equity loans may only result in frustration.
     
    flip, Nov 12, 2006 IP
  19. avi8r

    avi8r Peon

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    #19
    Actually it should improve your adsense earnings since the individuals who go to your niche site will only see ads that interest them, whereas if you have too many topics on your site, you lack focus and most individuals don't have the patience to cull through a diverse set of ads to find what might interest them. I would say your CTR should improve greatly staying on one topic.
     
    avi8r, Nov 12, 2006 IP
  20. avi8r

    avi8r Peon

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    #20
    That's a good point. In marketing and sales it's called a USP, or unique selling proposition. What sets you apart from your competition? First there was beer, then there was the German lager beer, and then lite beer, and so on and so forth. Each beer seller attempted to set themselves apart by finding a category (or niche) they could own. For more info, read "The 22 Immutable Laws of Marketing" or you could just borrow my marketing textbook for a week or so.:)
     
    avi8r, Nov 12, 2006 IP