niche?

Discussion in 'General Marketing' started by laxmi, Nov 10, 2008.

  1. #1
    what is niche?:confused:
     
    laxmi, Nov 10, 2008 IP
  2. lorddan01

    lorddan01 Active Member

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    #2
    A niche is a market segment, or part of the part, which is aimed at a group of people with an interest in common, so expensive chocolates are a niche market, but things like mars bars are mass market and aimed at everyone, which is totally the opposite of niche.

    Hope i could help
     
    lorddan01, Nov 10, 2008 IP
  3. laxmi

    laxmi Well-Known Member

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    #3

    can you explain in detail?:confused:
     
    laxmi, Nov 10, 2008 IP
  4. ilexx

    ilexx Peon

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    #4
    A niche market is a focused targetable portion (subset) of a market.

    By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.

    Online Niche Marketing
    is an often used technique for affiliate marketers. By seeking out smaller segments of larger markets, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved.

    All these definitions come from wikipedia.. but I find that it explains better what a niche is and what niche marketing really is.

    I hope I was helpful.. If you have any other questions.. feel free to ask.
     
    ilexx, Nov 10, 2008 IP
  5. jcwgpwg

    jcwgpwg Guest

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    #5
    Hi Laxmi, (love your name!)

    just to be simple, a niche is a really specific or specialized interest in a particular product or service.

    Think of doctors. You have your general practitioner, or GP, meaning your family doctor, and then you have specialists, like neurologists, podiatrists, opthamologists, etc... that is their "niche" within the medical field.

    So far as the internet goes it means that say you want to sell bras, but not just any old bras, you wanted to sell wire free, push up low cut padded bras - well that would be your niche, or what you could call your specialty. So on your website you would only carry wire free, push up low cut padded bras and nothing else.

    Hope that helps,
     
    jcwgpwg, Nov 10, 2008 IP
  6. lorddan01

    lorddan01 Active Member

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    #6
    I'm sorry i couldn't help more, i know what it is but sometimes struggle to explain things for others to understand.
     
    lorddan01, Nov 10, 2008 IP
  7. charles.c

    charles.c Peon

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    #7
    Niche is a particular segment of a broader market.
    Say if Toys is a market - Dog toys is a niche in that sector.
    Sports equipments - Golf specific.
     
    charles.c, Nov 10, 2008 IP
  8. ladyred129

    ladyred129 Peon

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    #8
    A niche is usually a smaller component of a larget industry. This is where the
    advertiser can take advantage of a niceh and receive low cost and highly relevant traffic to
    to their website.

    Are You A Wealthy Affiliate Yet? - Get Started Here?
    learnmoremarketingnow.biz
     
    ladyred129, Nov 10, 2008 IP