niche vs super niche

my company happens to have an old domain name registers 6 years ago. It has attained a nice PR5 status. Its up for a redesign and some TLC to get it up to specs. Anyhow we have two options, one is to create another website like the ones in my sig, which deals with general health insurance. The other option is to just go afte the niche where we get the most hits IE, redesign the site to target words like "Health Insurance China".

what do u guys think?

 

I think that if you're targeting anything that includes a location name as a keyword, the location needs to come second, or at least later in the keyword phrase. The "China Health Insurance" in your sig is helpful for targeting the vertical keywords (the related terms), and it's okay to start with that. But you should move to health insurance china soon after you start ranking for china health insurance . I'll have a post about this on my SEO Montreal blog (I'll update this with a link, or PM me if I forget) explaining the keyword ordering approach. Or you can just click my sig and see if it's been posted.
This is all IMHO, of course.

 

thats a good point i didnt know that.. Though it still doesnt answer my question. I'm talking about a new site which can be used to be a insurance company offering plans all over or just in china. The hosting is in china also which is genererally a good thing.

Insurance is a competitive market.. thats why i think a niche site would be better..

 

Are you using a keyword tool?

 

I've used the keywords my boss has mapped out from a couple years running very large adwords campaigns.

 

Try using this tool, It will tell you what people are searching for Vs not looking for.

-------->>>>NicheBot

Hope This helps

 

yep i already used that to confirm his keywords are good.. these are large campaigns with lot of money being spent.. his keywords are correct. I know the major keyword tools, and i know the keywords for my industry.

what im wondering is if i should make a pure niche site about china health insurance, or go for another broader site.

 

I wouldn't trust Nichebot results 100%, they seem to be a bit random. The DP keyword suggestion tool is much better.
www.digitalpoint.com/tools/suggestion

 

I agree with matts, it helped me a lot.

 

Are you talking about using your old domain site with a PR5 to be redesigned into a niche site? Um...no.

With an old domain like that, I'd go after some of the more competitive phrases within your GENERAL niche. Obviously, you'll wanna stay localized, but stay as broad as you can. A good domain like that will garner tons of great rankings because of Google's link and domain age "filters".

If that isn't want you meant, please clarify a little.

 

thats exactly the kind of reply i was looking for, more in this vein would be useful!

 

Go for the general niche and create a specific "sub-niche" section on the site for your China offering. No need to revamp the entire website in a way that makes it 1) difficult to scale 2) Inflexible.

Make sense?

 

thanks for the advice..

i do want to make it clear i already have 3 general niche sites in this niche

 

I think my previous comments still apply. Why paint yourself into a corner with a site focused on a single niche when you can just optimize a page or pages for that single niche on a general site?

Example: Search on Google for a term of your choice and you will see a number of pages on a particular site listed. Your site already has a good PR so you need to optimize for keywords at the page or directory level.

The current PR may also suffer if you change the contently substantially as you may loose backlinks who think your content is no longer applicable.

Hope that helps.

 

it does help id like to get more people's opinions if possible

 

Also if you can be able to develop some good offline contact with some trade union/ organization etc to your particular niche, I believe it can also help you a lot.

 

"China health insurance" is not a small niche, btw. I bet there are a lot of differences from US insurance and such. I suppose there is a lot to write about and the amount of potential clients is still noticeable.

It depends on whether you are doing well with your current 3 general niche sites or not. If they are working fine (bringing clients), then you can set up a more precise niche site. If not, you can either work on them instead, or create a general niche site.

Also, I'll agree to an extent that simply creating a China section on the general niche insurance site will work best. You'll still get the traffic, and links will be pointed to the same domain. However, if you want to target really hard, then a China insurance site is in order.