Hey guys, I have a travel blog - http://bit.ly/b7F3KR, and it has quite a number of visits but CTR is as low as 0.55%. I understand that it might be reasoned by niche, but I believe it still should be higher. Any tips, I'd apreciate a lot, regarding placement and colors. Thanks.
1. I like the ad links that you place right below header. Good job. But make sure the link colour attractive enough for the visitors. 2. In every post you place 728x90 right below your ad links and then followed by 468x60 right before the article. This really look like a mess (forgive me for being honest). First, you have different colours for all the links in your adsense. Make sure you make all the colours are the same with the link at your theme. Second, I'd prefer to have url on my adsense in the same colour with the text. You make it blue in 728x90. Third, I'd take out the 728x90, then replace the 468x60 with 336x280. I'll insert the 336x280 "inside" the article. If you want to insert 336x280 make sure it's at the top right part of your article. 3. your 160x600 doesn't seem to perfectly fit in there. I doubt many visitors will click that ad. Also for your ad link right below search box (is that 200x90?). 4. I'd swap the "more in countries" box with adsense. I'm not sure what dimension will fit in that area. You can do experiments by various kinds of size. 5. You set the ad links right below your article with brown colour. I'm not sure it's the colour for links in your theme. Always try to match the color of your ads with the colour of your theme. That's what I think. I see your site at the post, not the homepage. As I think your visitors mostly land on your post and not on your homepage (cmiiw). Anyway, have a look at free report on how to increase adsense ctr
human eye tends to see more towards left of page. You have placed ads on right side of page. If you can move the ads, this will improve your ad placement. Hope it helps