The Internet has become a valuable source of information and purchasing tool for today's consumer. With the click of mouse consumers find almost anything from products to services on the web and they can shop for the best prices. With everything at the consumers' fingertips, the niche entrepreneur can also benefit from today's market culture. Just as consumers can shop from their living rooms and kitchens, niche marketers can conduct business in the convenience of their own homes. If you are looking to set your own hours, have less commuting time, and enjoy the general freedoms of working for yourself, starting a niche home business may be right for you. Definitely an important part of your start up plan is investing time in finding your niche. So what does this mean, finding your niche? Identifying a niche is about finding a distinct segment of consumer interest, then capitalizing on the niche market. It means finding that particular spot in the business world where you can stand out amongst others. Here’s an example of a niche market. Have you ever thought about selling mixed sized shoes to people who’s feet are different sizes? You could buy fashionable shoe and sell a pair with a right shoe one size bigger than the left to one person and another pair with the left shoe one size smaller to another that has that need. If your home business focuses on shoes, you may be competing with the hundreds of other sellers. But if your business focuses on selling mismatched shoes, you may find yourself without any direct competition. That’s niche marketing!