There is so much info out there. What works and what does not in SEO. What is some good info. Do I just buy a lot of links on related sites with keywords in the links to get up on the top spots? I read this on a site: SEO is a myth. Google ranks pages on over 100 different factors. They now use latent semantic indexing. Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text. By placing additional weight on related words in content, or words in similar positions in other related documents, LSI has a net effect of lowering the value of pages that only match the specific term and do not back it up with related terms. Search engines such as Google do try to figure out phrase relationships when processing queries, improving the rankings of pages with related phrases even if those pages are not focused on the target term. Pages that are too focused on one phrase tend to rank worse than one would expect (sometimes even being filtered out for what some SEOs call being over-optimized). Pages that are focused on a wider net of related keywords tend to have more stable rankings for the core keyword and rank for a wider net of keywords. Some sites and pages are hurt though by being too focused on a particular keyword or phrase. How do I know this? I typed "SEO myth" into the search engine, because I knew that the Google machine was smarter than people who try to add keywords into their first paragraph. If it was not, we would only get marketing copy like: "Our SEO experts can provide SEO-optrimized copy that will improve your SEO so that it can be competitive in an SEO-savvy industry." SEO is another form of keyword stuffing. ------------------------------------------------------------------------------------------- Sorry, RJ, but you're completely wrong as usual. SEO is not a myth. You're right that it's complicated, but it's not a myth. Each search engine uses a different algorithm. Keyword density doesn't really matter to Google any more, but it's still important to MSN & others. Latent Semantic Indexing is becoming increasingly important to Google, & you absolutely can research how to write for LSI. There's a lot more to it - many of the high results you find are there because of site longevity & massive quantities of one-way inbound links. They make effective use of titles and anchor text. It's all SEO. When you say something like "SEO is another form of keyword stuffing," you're just demonstrating that you have no idea what you're talking about, that you don't even know what SEO stands for. That sentence doesn't even make sense. Keyword stuffing is one of thousands of methods of trying (improperly) to accomplish SEO. Keyword density is quickly becoming a relic of SEO, but to say that SEO is a myth shows that you are absolutely, 100% clueless about web content.