I've just begun running an Adwords campaign last month with one ad and would like to add a new ad. Is there a problem if I use the same keyword for more than one ad? I have a celebrity site, and I'd like to use the term "celebrity photos" for all my ads. I'm not talking variant ads to the same link, I'm talking entirely different ads to different links (links to different celebs but all on the same site). Any thoughts on this? Thanks.
I believe that only one ad will show at a time. So if you have two ads with links to two different sites, only one ad will show at a time. I have a similar situtation and it was just something I obsereved. Someone correct me if I'm wrong.
yah, actually showing of such ads rotate in a particular keyword. so if keyword a has 2 different ads. ad 1 will show at a time, then ad 2 at another time.
I think... There is no problem in using he same keywords for More than Ad/Adgroup.. But only one of them will show in the results page. Tim
to be strict: when you have two adgroups with same keywords - you are actually competing with yourself . ads are not rotating - Google displays this one which gets higher score in the rating process. cheers, Arin.
Arin is closest to what I was thinking about. My concern wasn't how or where the ads will show but if having multiple ads with the same keyword will cause a problem in terms of CPC, etc., in effect, reducing the influence of each ad. I also wanted to know if there was something else I hadn't considered that should keep me from using multiple ads with the same keyword. But the question is, am I really competing against myself? If I average 10 clicks a day with one ad, then 5 clicks a day with 2 ads, the site is still getting 10 clicks, just to different pages. I'm not selling anything on my site, my main concern is attracting new visitors... so the way I see it, as long as someone clicks on my ads, ANY of my ads, it's all good. Am I wrong on this?
basically you aren't wrong. I said "competing" because this is how it looks like from system's point of view. however, please note that even though you get 15 clicks in total, you get them splitted. if I were you I would focus on one adgroup and accumulate as much clicks there as possible, because this will have impact on your CTR. having good CTR equals being on the blue background with sponsored links. then you should automatically get even more visitors for lower real CPC. if you want to promote second site - you can always put a link to it on your landing page. you promote both sites with same keyword ergo they most likely cover same topic. please don't treat me as an oracle, I am still learning just as you are . cheers, Arin.
You've made a good point, Arin, I hadn't thought about the effect on the CTR. Perhaps I'll concentrate on one ad for a while, then switch to another later on.
for every adgroup you can write multiple ads. you can specify if you wanna rotate it (may be for split testing purposes, perhaps) or optimize it by letting google choose which ad has the highest CTR. if you got 2 adgroups for the same keyword with multiple ads in it. then you got to pay attention with these ads lest you're like competing with yourself. many ppc managers use this technique (actually, they create multiple PPC accounts) to monopolize the results.
Exactly, use an extra ad variation to rotate the ad's for you, automatically picking the best performing for each keyword.
I wasn't talking about variations, I'm talking about an ad that goes to a different URL (still the same domain) for a different set of keywords, but it would share general keywords with other ads.
The best way to do what you're trying to do is to set up one ad group with your target keyword(s) and create multiple ads (ads can have different destination urls) within that adgroup. After you start getting some data (CTR, conversions, etc.) you can start killing some ads off and building new ones based on what's working. Having the same keyword in multiple ad groups, imo, makes measuring effectiveness/success more difficult than it needs to be. No, it would suck. Double serving is a pain in the ass.