Hello all This is my first post here. I hope to pick up some helpful tips from everyone. I have been rethinking and reworking my landing page for about two weeks. A while back I purchased a HUGE "Internet sales copy secrets" book to try to increase sales. I have seen some success from it. but when I see that 100 people have visited a particular landing page and nobody made a purchase... I am not doing something right. I sell "how to" music DVD's. I have designed dedicated landing pages for particular items and used PPC to direct trafffic to those pages. so the visitors to those pages are "targeted" not just passers by from another page in the site. Here is the link: New people can't post live links.. sorry http://www.livetojam.com/learn-guitar.html I am a graphic designer so the concept of "words sell.. pictures don't" is new to me.. so I am still learning. I have changed probably every aspect of the page (fonts, colors, headline,) over the past week or so based on suggestions. so I assume the message may be lacking something. Our sales person phone success rate is somewhere around 30% so if could get anywhere near 1/4 of that I would be thrilled any tips would be appreciated... Thanks
I find too much of the content. One would require lot of time to read. Font is also not much appealing.
I agree that the font need tweaking. Find something sans serif. Your layout and composition is good but I also find the copy too lengthy Good luck!
You must definitely change your font. if possible make the font bigger so we can scan through it easily. Besides that you must change the box for your testimonial so I can se a different between the testimonial and also the guitar course. For me, I don't feel it is too lengthy. I think sales page should be long enough to explain and show your product in details to buyers. Of course, you must make sure the buyers will read words to words and not stop in the middle as you "buy" button is at the bottom.
Pictures related can attract users. I think you will get a great help using the free google optimiser. Search it online. Goodluck
Here are my suggestions It says "Imagine One Course That Can Increase Your Learning Curve by 50%". Shouldn't it be "reduce your learning curve". Pack all the testimonials together and put them lower down. Make the PRICE more prominent. It took me a while to find out what the price for the package was. Put the 3 instructor's pics/descriptions higher up. They seem reputable and hence should be put higher up, where people are more likely to notice them.
Everybody has been helpful. The "font" thing was my last tweak based on a suggestion.. I personally didn't think it looked that good... but "they were the expert" so i gave it a shot. I will rework the page today Thanks again Tony
In the first page where you had check boxes, when I skimmed the page I thought they should be benefits but them I read them and was confused why they were questions.. They are also very lengthy for bullet points. I would trim them down. Other poeple will probably do the same.. IMHO never ask a question that isnt compeling. Would you like to easily play guitar today, but you're not sure where to start? isnt that compeling. How about something like "Imagine Yourself up on stage or with your friends jamming out on your guitar. You to can be a rock star with my program." Play to peoples emotions and desires. Just paying the guitar is not really powerfull enough. Being a rock god is. Mike
Hi Tony, With a few minor exceptions, I really liked your page! I also subscribe to other's suggestion of using a different font. The lines are too close together, maybe use 1,5 or a font that allows the text to breathe more. I also liked the images. I think that the title isn't very convincing. There are many guitar tutorials out there on the web - What is the advantage of your book? I would prefer something like "Learn how to become a Guitar Pro in 2 weeks!" or "The cheapest guide to becoming a guitar pro!" or "The most complete guitar tutorial on the web" - something that would make your product more appealing than any other. As a reader, the first image I had in mind was Jimi Hendrix. Of course your guide won't teach people to become as good as Jimi Hendrix, but I think he is the icon of guitar playing. The first image (the man jumping and holding a guitar) looks very good, but the only message I get from him is that he can jump high... not that he's a guitar pro. I like that you kept your letter to the point and emphasized the most important things with colors/highlighting without abusing them. I also liked Malice's advice about playing with their emotions and asking compelling questions... I think that's the biggest challenge of sales pages.