Newbie Here!! What is CTR, EPM, EPC???

Discussion in 'Commission Junction' started by cmedaily, Mar 2, 2008.

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  1. #1
    CTR ?
    EPM ?
    EPC ?

    Thanks in advance for your answers
     
    cmedaily, Mar 2, 2008 IP
  2. hav0c

    hav0c Notable Member

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    #2
    CTR = Click through rate.
    EPM = Earnings per thousand impressions.
    EPC = Earnings per click.
     
    hav0c, Mar 2, 2008 IP
  3. hanji

    hanji Peon

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    #3
    CTR = click-through percentage.
    EPM = commissions per 1000 impressions.
    EPC = commissions per 100 clicks.

    Hope this helps
    hanji
     
    hanji, Mar 2, 2008 IP
  4. darkmessiah

    darkmessiah Peon

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    #4
    One thing to note. M and I would assume C are roman numerals.
     
    darkmessiah, Mar 2, 2008 IP
  5. hav0c

    hav0c Notable Member

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    #5
    That is correct, with the exception of "C" generally standing "click".
     
    hav0c, Mar 2, 2008 IP
  6. darkmessiah

    darkmessiah Peon

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    #6
    C stands for centum, the Latin word for 100, just had to look that one up to be sure.
     
    darkmessiah, Mar 2, 2008 IP