I have never done any pay per click advertising and am looking for some advice. For the past 9 years I have done direct mail marketing and it has worked well for my company. Over the last year or so the response rate has been falling and I have not been able to fix it. I think it is time to start looking at PPC to drive qualified leads into my sales room. My first problem is I know nothing about this type of marketing and was hoping some of the experts on this site could point me to a PPC company that can help me to build and run a campaign.
Go through the Google Adwords training. Even if you aren't with Adwords the training is great. Also think about the keywords you will buy and make sure they are exactly what you are selling
I have seen some great replies to this thread. Google Adwords is a great marketing tool if you can figure out how to use it. If you are not to sure, get good training otherwise you will need to dig very deep to support your campaigns.