Newbie eCPM

Discussion in 'AdSense' started by blood08, Aug 10, 2008.

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  1. #1
    I know that eCPM stands for effective cost-per-thousand.

    My question is does google pay by clicks and impressions or just clicks?
     
    blood08, Aug 10, 2008 IP
  2. LordOfTheRing

    LordOfTheRing Well-Known Member

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    #2
    they used both on random based :D
     
    LordOfTheRing, Aug 10, 2008 IP
  3. !Unreal

    !Unreal Well-Known Member

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    #3
    I think it is the ammount the advertiser has paid per 1000 impressions. It says somewhere on the site.
     
    !Unreal, Aug 10, 2008 IP
  4. blichev

    blichev Peon

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    #4
    Some Adsense ads also pay per impressions, but this is much less than the click cost.
     
    blichev, Aug 10, 2008 IP
  5. rah1010

    rah1010 Peon

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    #5
    They pay just for clicks.

    The eCpm is just for show and really has no relevance except for comparison basis.

    You really want to be concerned about your ctr (click through rate) and cpc (cost per click) which is total $'s earned/# of clicks.

    The goal is to increase both ctr and cpc to earn on Adsense.

    There are many legitimate ways to do both, and Adsense will actually give you good ideas to increase ctr. Increasing your cpc takes more work, and is somewhat a trial and error process, but if you're diligent it can pay dividends.
     
    rah1010, Aug 10, 2008 IP