Hi, Ive bulit an online store for my father in law, it will be ready to launch next month and i have suggested we try adwords to get some sales (its a shoe shop, quite expensive mens shoes). Now ive read through all the help on here which is great and i understand about targeting the keywords etc. But im worried (and its my inlaws) its going to cost a lot and not return anything! I need to suggest a figure for him to start the ball rolling, any ideas how much he needs to spend to get going, im going to use exact match targeted keywords to the brands of shoes he sells so hope he will get good targeted traffic. As the site is new its not in the search engines yet so we are looking to adwords to get some sales in. Any advice on setting a budget etc would be great Cheers
I would set a small budget to begin with and set up test adgroups for each particular type or brand of shoe. The key is finding keywords that convert and removing the suckers. You may have to lose money to find these converters, but once you do, they can run on autopilot. What sort of ROI are you looking for on your Adwords investment?
This is all new to me, how do i work out my return on investment? The average price of a pair of shoes would be £100 GBP or more, working on a 100% mark up. Now where do we go from here?
ROI is return on investment. 100% roi means you double your investment. Example: You spend $1 to make $2 in revenue. (kinda like the 100% markup for the shoes!...) So, if you want the same return on your advertising, then you can spend £50 per sale. That means let EACH keyword run until it hits £50 total spend. At that point, see if it made any sales, if it even makes ONE, you've got a keeper. IF it doens't make any, then pause that keyword as it's not a good one for you.
Is your father selling online or trying to get people into his physical store? Different goals that require different approaches.
I would recommend setting aside at least 1k - 2k for testing purposes. I would also have a professional setup your campaign to ensure success, as it is about an 80% guarantee you will fail due to inexperience. If you want to ensure success, spend a few hundred bucks to have someone who knows what they are doing, get the ball rolling for you. You can then manage day to day stuff yourself and seek outside help for analysis.
If you do go ahead, you need to be very clear with your advert text. You pay on PPC for every click, so you need to be sure that people visiting your site are serious about buying a £100 pair of shoes. Bidding on "shoes", or having an advert that doesn't dissuade people who are just looking for a cheap pair of shoes, will cost you a lot of money. Make your keywords specific, and your advert text even more specific.
We are just selling online, the actual shops he owns are doing fine --------------------------------------------------------------------- ROI is return on investment. 100% roi means you double your investment. Example: You spend $1 to make $2 in revenue. (kinda like the 100% markup for the shoes!...) So, if you want the same return on your advertising, then you can spend £50 per sale. That means let EACH keyword run until it hits £50 total spend. At that point, see if it made any sales, if it even makes ONE, you've got a keeper. IF it doens't make any, then pause that keyword as it's not a good one for you. So would you recommend I should try one keyword/ad campaign at a time to start with, ie one brand at a time? Obviously we are trying to get just the people looking for these particular brands of shoes, so we would be using exact keywords not just shoes etc. ----------------------------------------------------------------------- I would recommend setting aside at least 1k - 2k for testing purposes. I would also have a professional setup your campaign to ensure success, as it is about an 80% guarantee you will fail due to inexperience. If you want to ensure success, spend a few hundred bucks to have someone who knows what they are doing, get the ball rolling for you. You can then manage day to day stuff yourself and seek outside help for analysis. Wooh, 1-2k seems quite a lot for testing! But i suppose in the grand scheme of things, reasonable. I will have to talk it through with him. ----------------------------------------------------------------------- Any other advice much appreciated