Hi all, Newbie here. Trying to work out adwords. A friend of a friend told me how he makes money using adwords but I don't seem to get it to work. Here's my problems:- Not enough key phrases. I only use phrases found via overture popular searches. How do I find more and should I remove the quotion marks (') for my phrases? I seem to have a problem of google upping my cpc rate from £0.25 to £2.50! I'm sure there's a way round this or to keep the cpc rate low? Lastly I'm using a tiny url to shorten my url but google keep telling me my display url is wrong. How do I get round this as the URL is too long? Thanks to anyone reading this far!!
Google is like a landlord. You are someone who want to rent his land. You work for the landlord G for many years, every year you pay the rent on time. Then a newcomer want to rent the same land from landlord G. Google won't lend him because he don't know if he is a good worker and would pay rent on time like you. So Google charge 2X rent for that land(position). Don' worry. If you can prove to Google you are a good advertiser, they will lower your CPC.
dont try to cheat to shorten the url. Do it properly on your domain eg find a script to do url tracking and it could do something like this h t t p://www.yosite.com/?i=79
I'm just getting into the aff gig. The product I got is selling quite a bit. In commisions at usually 20.00 a sale, I've sold $1,235.00 since the 1st of November. But I'm having to spend just about the same amount, give or take $20.00 to get those sales. Granted, I've just started this 10/28. But I'm averaging a 2.35% CTR and my conversion rate is 2.15%. My avg cpc is .60. My avg. click total is 210. I'm working with 37 KW, and 4 of them are the ones that are working. One in paticular is almost the life line of the campaign. But also the highest per click. But if I lower my bid to much I go 3 pages back. Would you ever let go of a KW that's selling but costing to? For ex: since 10/28 - 11/10 main Key word is at 1,555 clicks /2.43%ctr/ and 2.14 cnvrsn rate. Is it better set the campaign I guess it's called in the "pace" mode, or change it to show at full speed? Any additonal info would be great! I would appreciate it.
Rather than using key phrases found via overture popular searches, I would recommend you do keyword analysis first. List all the keywords, calculate what id Keyword demand (Overture search x 2,2), then check what is the competition for that keyword (check google and other search engines - type key phrase in and see how many sites are you getting for that keyword) and then calculate the ratio (keyword demand / competition) and try to decide which ones are cold/warm/hot. Hot should be excellent to use in your website's SEO for organic search, and warm for PPC. However, don't rely on Overture only - there are other tools to use too: Wordtracker - fee-based Trellian - fee based Google Adwords Keyword tool (!) Also check your competitor's keywords, ask your friends to help you too