I have been coming to DP for sometime now and think it is time i post. I have read 100's of threads talking about CTR in the 3,4,5 even 7 % CTR Range. I have tried to change the placement of the ad's I have tried different ad's formats and nothing. Till today I am just above 1% but not sure it will hold. Any idea's?
What is your site about/what does it sell? Can you show us a keyword your adwords comes up for? Do you know the A-I-D-A writing method? Try to Google Stompernet+adwords and watch the adwords triangulation method. AMong other things they show how to write text.
You might want to make sure that you're getting targeted traffic, search engine that is. You can also check if the ads appearing are related to your niche. Hope that helps.