I've been reading (and completed) Tim Ferris' The Four Hour Workweek, and in the book, the author gives a great plan for developing your own informational product, to eventually sale (via a website, primarily). Besides the traditional sales model, I am wondering if a business model of distributing my own (tangible) informational product to a highly targeted niche market, and capitalizing on it from advertising would work? Is this feasible? In essence, I would not "sell" this product but monetize it by incorporating advertising in the product. Your assistance is appreciated.
Advertising through a free product is a great way to go but you'll have to show a good base of clients to atract the right advertisers. One thing you can do is to push clients to your site through software like the RankITware product I develop on my site: http://rocketranking.com/rankitware/ The idea behind it is that the website owner gives the software away and at the same time gets traction in the search engines because of submiting the software to submissions sites. So when you start driving the traffic to the sit, then you have a chance to advertise through your product and the website both. Hope that helps, William http://rockeranking.com