Ad pays the publisher depending on the number of ad views generated. The amount paid per 1,000 views (the CPM) and the definition of a "valid" ad view depends on the ad format used. During the beta phase Ad pays out a CPM for the ad format shown above of EUR 3,00. An ad view is valid if the user moves his mouse over the video and the ad becomes fully visible to the user. Depending on the outcome of the beta phase, Ad might adapt the CPM paid to publisher. PM my details