New Unique Affiliate Program for a Marketplace (e.g. think Amazon, ClickBank) -- not CPA

Discussion in 'Affiliate Programs' started by dtang4, Apr 7, 2014.

  1. #1
    I am excited to announce that we recently launched an Affiliate Program to our online business documents marketplace, Flevy (http://flevy.com).

    To provide some context, Flevy is the #1 online provider of high quality business documents. We sell presentation templates, financial models, PowerPoint templates, and more. We cover a wide breadth of corporate functions, from IT to Corporate Strategy to Communications to Change Management to Corporate Finance. Read more about Flevy here: http://flevy.com/about.

    Flevy's Affiliate Program is structured like the Amazon Associates program. You direct customers to our site and earn a commission on each sale. Commission % is based on monthly sales.

    For a limited time, we are boosting commission rates--up to 15% on all sales. These rates will be LOCKED IN for the lifetime of your account if you join within the limited promotion period.

    Full program details and commission rate structure can be found here:
    https://flevy.com/affiliates

    What does our typical customer look like?

    Our most common customer profile is someone who works in a corporate role at a mid-size to large enterprise. Here are several random examples to give you a better idea:

    A marketer, working for P&G, needs to develop the pricing strategy for a new product. This person would be interested in this document --
    https://flevy.com/browse/business-document/pricing-strategy-226

    A project manager is getting frustrated with Microsoft Project and is looking for an alternate solution, preferably built in Microsoft Excel and customizable. This person would be interested in this tool --
    https://flevy.com/browse/information-technology/project-management-tool-in-excel-212

    A VP wants to establish a proper scorecard and KPIs for his team. He may be interested in learning about the Balanced Scorecard methodology --
    https://flevy.com/browse/business-document/balanced-scorecard-134

    What makes this Affiliate Program unique?

    Flevy is a marketplace, meaning people join us to both BUY and SELL their business documents. As part of the Affiliate Program, you can also refer document sellers to Flevy. You will then earn a commission on all sales that the document sellers makes off Flevy.

    This is an important distinction from other Affiliate programs, such as Amazon's.

    Who is this Affiliate Program best suited for?

    In my opinion, this program is best suited for someone who has held a corporate role in a previous life. In other words, previously, you worked for a large company in some corporate function -- e.g., Marketing, Operations, IT, Supply Chain, HR, Program Management, Safety, etc. This could've been an internship or a job you've held for 10+ years.

    This Flevy Affiliate Program allows you to capitalize on both your expertise and professional network. Furthermore, you will a significant advantage of others trying to sell these same documents, because you have domain knowledge of these highly specialized products.

    Full program details: https://flevy.com/affiliates

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    Questions? Please feel free to ask.

    Unless a question is very specific to your particular situation, I would prefer to answer questions within this thread (and not PM), so as to avoid answering the same question multiple times. Thanks!

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    EXAMPLES OF NICHES YOU CAN GO AFTER - This just a small sample, as we have 600+ documents and countless business topics and keywords to focus on

    Marketing Tools built in Excel

    One of our sellers DemandMetric specializes in marketing tools built in Excel. These documents are some of our best sellers. Each sells for $49.95 and there are currently 14 available.

    For anyone with a corporate marketing background, this would be an easy product to sell. Customers are likely to buy multiple documents, as well.

    Here are direct links to the products (in no particular order):

    Competitive Analysis Tool
    https://flevy.com/browse/business-document/competitive-analysis-tool-257

    Market Segmentation and Analysis Tool
    https://flevy.com/browse/business-document/market-segmentation-and-analysis-tool-315

    Project Prioritization Tool
    https://flevy.com/browse/business-document/project-prioritization-tool-260

    Core Competencies Assessment
    https://flevy.com/browse/business-document/core-competencies-assessment-322

    Balanced Scorecard Strategy Map
    https://flevy.com/browse/business-document/balanced-scorecard-strategy-map-256

    Sales and Marketing Alignment Tool
    https://flevy.com/browse/business-document/sales-and-marketing-alignment-tool-314

    GAP Analysis Tool
    https://flevy.com/browse/business-document/gap-analysis-tool-320

    Business Strategy Metrics Dashboard
    https://flevy.com/browse/business-document/business-strategy-metrics-dashboard-321

    Product Launch Checklist
    https://flevy.com/browse/business-document/product-launch-checklist-313

    Market Research Capabilities Assessment
    https://flevy.com/browse/business-document/market-research-capabilities-assessment-318

    Brand Assessment Tool
    https://flevy.com/browse/business-document/brand-assessment-tool-438

    Lead Scoring Template
    https://flevy.com/browse/business-document/lead-scoring-template-440

    Marketing Channel Ranking Tool
    https://flevy.com/browse/business-document/marketing-channel-ranking-tool-441

    Product Roadmap Template
    https://flevy.com/browse/business-document/product-roadmap-template-442

    Operational Excellence Frameworks
    One of our new sellers focuses on business frameworks/methodologies related to improving business operations -- i.e. achieving operational excellence. These are very high quality documents that should sell well to any business professional looking to gain business insight into the topics covered:

    Balanced Scorecard
    https://flevy.com/browse/business-document/opex-balanced-scorecard-training-module-567

    8D Problem Solving Process
    https://flevy.com/browse/business-document/opex-8d-problem-solving-process-training-module-568

    Lean Standard Work
    https://flevy.com/browse/business-document/opex-lean-standard-work-training-module-569

    Value Stream Mapping
    https://flevy.com/browse/business-document/opex-mistake-proofing-training-module-600

    Business Process Improvement (BPI 7)
    https://flevy.com/browse/business-d...process-improvement-bpi-7-training-module-601

    Process Capability Study
    https://flevy.com/browse/business-document/opex-process-capability-study-training-module-603

    5S Visual Workplace
    https://flevy.com/browse/business-document/opex-5s-visual-workplace-training-module-602

    Strategy Planning and Deployment
    https://flevy.com/browse/business-document/opex-strategy-planning-and-deployment-training-module-597

    Statistical Process Control
    https://flevy.com/browse/business-document/opex-statistical-process-control-training-module-604

    Mistake Proofing
    https://flevy.com/browse/business-document/opex-mistake-proofing-training-module-600

    The seller's background: 20+ years of domestic and international executive leadership experience in General Management, multi-site Operations & Supply Chain Management, Quality & Customer Support Management, and Operational Excellence & Lean Six Sigma.
     
    dtang4, Apr 7, 2014 IP