Hi Folks - We have put up a new ecommerce website for our business - ID Badge Center. I have never tried to optimize a site before. I have sumbitted the site to google and the dmoz. I have also done some free submits on directories but they say it will take some time before they will get to those if you do not reciprocate the link. My boss is not crazy about having a link exchange page on our site. Any other suggestions for getting some activity to the site? Any good easy for beginner tools I should take a look at using? Appreciate the help
You should read everything about SEO. You have few important steps in getting pages optimised. It can be easy or it can be very hard. Everything deppends what is your main keyword.
Well we really are focusing on one product - the ID Badge - which is why we chose the ID Badge Center as the domain when we found it available. The site is all about what is needed to make, wear, protect an ID badge. So that would be the main keyword with the actual products I guess as secondary keywords. I just found this site - so I am trying to read everything I can. Any pointers or links to good posts would be appreciated.
Wow...my fingers already hurt but I will try to give you a quick run down on SEO. Search engines are just large databases of information. Your site gets found by what are known as spiders or bot programs that crawl the web and put content or web pages into their databases for you and I to search for in say for instance Google. When the spider crawls your site it checks out a few things and deems your site crap or not by these factors that are listed from most important to least. 1) Links. how many links do you have pointing to your site. These are links that people have linked to your site that you have not linked back to them. Of course they check to see if the link is a site that is relevant to your topic. A site about poker linking to a site about badges doesn't really count for much in their eyes. They check the "PR" or Google page rank of that site. These items listed all equal and give you your PR ratings. The links content information. The links links to them and so one. 2) Content. People will battle you all day on whether links or content weigh in more or less but i personally think links are deemed higher then content. How much you have on your site. The relevancy of the content to your "main keywords". Any duplicated content from other sites not listed to you. (you get penelized for using duplicate content). The age of the content. 3) Site Age. With you anything you will learn about Google's sandbox. This is a mysterous but very real item. Google doesn't claim to have one but everyone in the known world knows it does exsist. When you first launch a site you take a chance at getting tossing into the sandbox. The sandbox is there to keep spamming sites from dominating the page ranking. (top ten listed in Google). From what people have figured out you can get a 3-6 month sandbox waiting period for Google to finally give you your ranking. It sometimes can be because you are using keywords that are flagged in their index as "hot keywords" or "spam keywords" if you manager to setoff their spam filter by trying to rank with those keywords you can almost gurantee to be placed in the box. Sometimes if the word has a huge amount of people trying to rank for those keywords then you can also be placed into the box. I have had mixed results with Google's sandbox, sometimes i don't every get boxed but sometimes i do with each new site i create. It's really just a gamble that you take. The older your site more PR you get because you've probally already been cleared for the sandbox. Those are the basics of SEO. there is of course more that goes into it than that but at least you know where you stand. A quick method to get some fast traffic is to use the good old bum marketing techniques. Create a post in your blog and then copy/paste that into a word doc or notepad. Re-word your content by replacing your nouns with similiar type words but leaving in your main keyword phrases and submit the article to free article submission sites. The reason you re-word your article is to prevent duplication content. To get a good amount of free links you can embed your link to your site by creating a hyperlink in a word in the first sentence of the paragraph the middle and the last paragraph. Also include your link into the author bios box. The reason for the embedded link is so that when people steal your article to put on their site to use as their own alot of times they don't even bother with the thing and just post it on their site. They give you a one way link to your site and they get penalized for duplicate content so they get dropped in the rankings. See it's different from your blog post so it doesn't effect your ranking. It only helps you. These tactics should get you some quick buzz and have the flood gates at your fingertips.. Best of luck.. http://niche-marketing-tips.blogspot.com/
What you should not learn form him is keyword stuffing and copywriting. This is so bad: This doesn't make any sense, does it?
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Thanks so much for the suggestions. I am not sure about the articles you mentioned - where do you get locations for free article submissions?
Skip the stupid crap (aimed at zlatko's site) if this is a real business. For little Billy to get his online game website to the top 10, half assed keyword stuffing and forum spamming works fine. If this is a real company, either pony up for a pro or pay for placement.
you can get them through Google...the best one that I use is called ezinearticles......google this term Article Submission Sites....
Well to start you have to do on-page optimization and off-page optimization. You do on-page optimization by fixing your content. Keyword stuffing is a no-no BUT your keywords should be readily visible in the first paragraph and in the header part of your content. You also have to fix your links and make sure the anchor text has your keywords in it. Unless you want to rank for the term "click here" you wouldn't want to put a link on that text. For off-page optimization, you have to do a lot of link building. Submitting to link directories is fine but there are other ways too like article submissions and participating in some forums or online communities with a certain topical relevance as your site. This could drive traffic and give you possible backlinks. I've just simply brushed on the SEO topic but SEO goes deeper than this. You'll find things out along the way. As you read more information about SEO and read more in forums like DP. ^__^
You need to build a list of RELATED keywords. There is more than one way to describe an ID Badge. There are also several types of ID Badges. Start by building a list of keywords that are related to your main ID Badge theme. The Google Adwords Keyword Tool will help you out with this. Then build out pages on your site about those specific keywords. Don't stuff the pages with the words, just write good informative information about the subjects. Make sure variations of the keywords are in your: Page Title, Description, H1 tags, and of course the content. Then start building links for variations of the same keywords. Spend 25% of your link building time doing the easy stuff like submitting to web directories, forum posts, article submissions, blog posts, etc. Spend the other 25% of your time trying to get links from websites related to your industry. I'm sure you have some existing customers or know of some security firms that recommend ID badges, etc. Contact these people and tell them why a link to your content would be valuable to their website visitors. Within 4 to 6 months you should start seeing your efforts pay off. Take the things you've learned about what works and what doesn't and start spending more time on the stuff that has shown benefit. A year from now you'll be very happy.
Thank you for all the good suggestions. I have written an article and submitted it to a few places. I have been doing keyword checks to make sure I have the ones in place that I think we need. I will continue to work on developing keywords and backlinks. I appreciate all your help.