Hello, I have theoretical knowledge about PPC advertisement specially of google adwords. Now i got one requirement to set up PPC for yahoo marketing solution(YSM). so my question is can we go for google adwords and YSM for same item and same site. IF yes than how can we track Traffic and conversion details for both PPC advertisement. give some resource links from where i can get more details about it. thanks
pass different params to your landing page for each engine. hell for each keyword (using dynamic keyword insertion).