NEW TO PPC. Where to start & learn?

hey everyone, i’m just getting into pay-per-click (PPC) advertising and could use some guidance. what are the best resources for a complete beginner?

• courses: are there any free or affordable courses that break down the basics?
• blogs: which blogs should i follow for tips and strategies? i want to learn about both Google Ads and social media PPC.
• tools: what tools should i look into for managing campaigns? any recommendations for budget-friendly options?

looking forward to your suggestions. thanks in advance!

 

Getting started with pay-per-click (PPC) advertising can be exciting but also a bit overwhelming. Here are some excellent resources that can help you build a solid foundation in PPC:

Online Courses:

1. Google Skillshop: Offers free courses on Google Ads, allowing you to earn certifications.
2. Udemy: There are numerous affordable courses on PPC advertising, many tailored for beginners. Look for highly-rated courses.
3. Coursera: Offers courses on digital marketing that include PPC modules.
4. HubSpot Academy: Provides free courses related to digital marketing and PPC techniques.

Blogs and Websites:

1. WordStream Blog: Covers PPC best practices, tips, industry news, and case studies.
2. Search Engine Land: Offers news and resources related to search engine marketing, including PPC trends.
3. Neil Patel’s Blog: Offers in-depth articles and guides about PPC advertising and strategies for different platforms.

Books:

1. “PPC University” by WordStream: A comprehensive guide that covers the basics of PPC.
2. “Ultimate Guide to Google Ads” by Perry Marshall, Mike Rhodes, and Bryan Todd: Detailed insights into Google Ads with practical strategies.
3. “Facebook Ads for Dummies” by John Haydon: A beginner-friendly guide focused on Facebook's advertising platform.

YouTube Channels:

1. Google Ads YouTube Channel: Official tutorials and case studies directly from Google.
2. Neil Patel: Features comprehensive digital marketing tutorials, including PPC strategies.
3. Smart Passive Income: Offers insights into various online marketing techniques, including PPC.

Forums and Communities:

1. Reddit: Subreddits like r/PPC and r/SEO can be valuable for advice, experiences, and Q&A.
2. Stack Exchange (Webmasters/Marketing sites): Ask questions and get answers from industry professionals.
3. LinkedIn Groups: Join PPC and digital marketing groups to network and learn from experts.

Tools and Platforms:

1. Google Ads: Explore Google Ads and familiarize yourself with the interface via practice campaigns.
2. Bing Ads: Similar to Google Ads but for Bing; it’s useful to learn multi-platform advertising.
3. SEMrush or Moz: These tools provide insights into keyword research and competitive analysis.

Case Studies and Reports:

1. WordStream Case Studies: Real-world examples of successful PPC campaigns.
2. Google Ads Success Stories: Read case studies from businesses that have successfully leveraged Google Ads.

Practice:

• Create a Small Campaign: Start by creating a small, low-budget campaign. This will help you understand the practical aspects of PPC.
• Experiment: Use different tactics and analyze the results.

By utilizing these resources, you should gain a solid understanding of PPC advertising and how to effectively manage campaigns. Good luck on your PPC journey!

 

It’s important to follow a good mentor for training as well as to watch YouTube video playlists on PPC. I learned from an Indian YouTube channel that teaches digital marketing, PPC, ad campaigns, and more. Also, Consider purchasing a premium course from a course seller, It can greatly benefit your journey.