If I do not place the Google analytics tracking just before </body> as specified by Google, what will be the impact of it? I notice that I can still track the traffic but will there be any inaccuracy? Also, will be there any impact on the goal conversions?
If you place the code in somewhere in your HTML code then it may be possible that the incorrect stats are generated. You should always put it just before /body tag.
Actually the best place to put the code is in the <head> section so that your stats are tracked as the page is loading instead of after.
The best place is definitely the head section, are you trying to put your analytics code in wordpress? Then simply use the analytics plugin and you wont have to edit anything.
i think he wanted to say that if it`s necessary to put the code just before the body tag "code<body>" you can place the code anywhere between the head tags, not necesary the last before the body tag starts. correct me if i`m wrong
It will work correctly, but it is shown to consistently work best as the last thing in your head tag.