hai all Iam new to adwords and i have started a new campaign few days ago, i have a lot of doubts on that How to do a keyword bidding ? What is called as daily budget ? What is minimum bid ? How these 3 things are inter related to each other. Thanks
Keyword bidding is a dollar amount you are willing to spend for a keyword. How much you bid dictates your average position in the search results in google and/or the content network - (adsense publishers websites). Daily budget is a dollar amount you are willing to spend each day on an adwords campaign. Divide your keyword bid amount from above and this will give you an estimate of how many clicks to your website per day. The minimum bid is an amount that google will accept for your keyword to be even shown in the search results. This amount doesn't always apply to the content network. The minimum bid is calculated by google based on what it thinks about competition for that keyword in an auction sense, and the quality of your keyword, ad copy, and landing page on your website. The higher the minimum bid, the more competitive the market is for that keyword relative to all the other factors in your campaign.