If I want to increase the CPC for a keyword what shall I do ? the keyword is 0.05% I did a campaign and added words whats next ? How does the bidding works ? now it shows : Clicks Impr. CTR Avg. CPC Cost 7 739 0.95% $0.54 $3.79 What next ? I really need help
Clicking on the keywords tab should give you a list of your keywords. Each of these has a number of statistics in columns - you've already listed some above. In the column which says "Max. CPC", click on the number. You can then edit your bid directly. If you leave it blank, it will default to the adgroup's default bid, which can be set on the Adgroups tab by clicking on the figure in the Default Max. CPC column. This allows you to alter an entire adgroup's worth of keywords in one go. For the record, I would advise that you don't do this and instead edit each keyword individually so you can set the right bid for each one.
Why would you want to increase cpc? You may want to increase your BID, but with cpc the ultimate goal is to get that as low as possible.