Hi Guys, I'm launching a start-up for automotive buyers (http://bit.ly/rtG4pI) and we're almost ready to go with the whole site. We have just launched part of our business model and I've created a landing page (http://bit.ly/oA6D72) that I've been testing with google adwords. I'm using highly relevant keywords with adwords so I'd think that I'm getting visitors interested in exactly what my landing page is offering, however I'm not seeing any conversions (at least not the level needed to be profitable with adwords). Does anyone see any issues with my landing page/ or possibly with the application behind the "apply now" button? What suggestions do you have to help increase my conversion rates? Thanks in advance for any help
Long list of forms scares people away. Do you really need to ask them all this at once? Re think twice what you need to ask from them. Reduce the number of forms. Ask them only first name and email address or phone number. You can contact them later and ask them rest of the information. Another way is to split these forms into multiple steps, but don't ask them to fill more than 2 or 3 forms at once in one step. Also remove the reset button, because someone may accidentally click on it, then it's easier for him to click back button instead filling these forms again.