I just finished putting together the basic site for one of my companies. I'm not a maketing wiz so I'm not sure how good a job I've done. The domain picked up a PR4 on the last update, but there was even less there then than there is now! One page indexed, and not links to speak of. Constructive comments will be most appreciated. -Thanks. http://www.industrialsafety.us
I like it. It's essentially a 3 page sales letter I guess, but without getting overexcited and having lots of bold text and yellow highlighted bits I'm not sure about the relevance of the "target" affiliate link at top though. Also, I think there more should be made of how to contact them. Yes, I know there's a Contact link on the side menu but it doesn't seem enough somehow. Sorry not to be more specific that that! Cheers Chris
It's not clear what this site is about - just a ton of text and an unrelated picture of an intern. I got bored after the first paragraph - it looks like a legal stuff website. J.D.
Looks decent for what it is. But about 1 in every 10 times I load the page the co-op adds appear in the middle of the page over the text.
I noticed that too, unfortunatly that's an IE thing. I just haven't figured out a way yet to make it stop doing that. Of course, if you used a compliant browser you wouldn't have that problem.
Well, I'll admit it is a bit boring, but then it's not really meant to entertain, and it is a fairly boring subject. In fact, much of it is a bunch of legal stuff, which is going to be boring unless you have a need for the service.
Thanks It's an affiliate link, what can I say, I'm a capitalist. Point taken, I'll have to see what I can do about that.
The point was that you sell floors and you use legal reasoning to persuade your visitors into buying these floors. There's a lot of reasoning, but I don't see much of what you are selling. J.D.
JD: From that response I have to assume you didn't read the site. I don't sell floors. I sell a floor treatment service that makes existing floors anit-slip. If you read the second paragraph on the first page you should get that. If not, then maybe I need to make it a bit clearer.
I did - saying "floors" just beats "floor treatments" in typing IMHO, you need to add something that will catch your visitors' attention and the front page is not quite there now. J.D.
This is true, and as I said in the opening post, I'm not much of a marketing person. I'm going to be going out with my digital camera some time this week to a few places and see what I can put together. I think I need to do more graphically on the first page, and less with the text. Maybe some strong bullets points with links or something, and then maybe a more summerized version of what's there now below it. The problem is I'm not sure what to put. Do I go with the old boring stats about how many people bust their ass slipping on a wet floor? Or do I siimply ask, "if someone slips on your floor and calls a lawyer, how much is that going to cost you?" Or somethng else?
Neither am I. I think, though, you probably won't get much with your digital camera - after all, it's just invisible coating. Think about a CG image - the kind they use for dental commercials or hair products. J.D.
A couple things, first, it's not a coating, so there isn't even that. The second thing is the reason for the pictures. It's not necessarily to show the product, but to show the kinds of floors, etc., it can be used with. I just want to dress up the site a bit, not necessarily show the service in action. I figure if I show images of a ceramic tile floor in a restaurant, a granite floor in an office building, and stuff like that people will have a better idea of what I'm talking about than they will get from my less than stellar writing skills.
Way to much text on the homepage IMHO. Bullet point your statistics there instead. You´ve got to grab attention and keep it. The subject is deeply boring - there is no getting round that- so perhaps you can lighten the load a little by using a touch of humour. What has the grinning dolly bird got to do with anything? How about a picture of a very pee´d off employee with a leg in a sling and a broken arm, scowling and waving a writ? And your topic - PR 4 is good already but your site is not so much about Industrial Safety as it is about Industrial Safety Flooring, non-slip flooring, safety in the workplace, etc., so perhaps you could sprinkle these more specific terms in your titles?
Something I noticed, and yes this is probably nit-picking, but you have "an once of prevention is worth a pound of cure." I believe ounce is spelled with a U.