Ok, this seems to be the stupidest feature I have seen from adsense yet... giving visitors the option of scrolling ads? You can see the screen shots here: New Feature Screenshots
it's not "really" new. I think this feature is pretty useless, who is going to click these little arrows unless you are a webmaster who want to see what happend when you click them
Arrows are good as long as they point to the ads Something we can't do but seems google can lol On 468x60 arrows are place to point left and right , here it is on ad and bellow
They don't always show on every ad. Some vertical ads do have them but they are up-down arrows as opposed to left-right arrows.
One thing you will come to know with this if you get the scroll arrows, that means a large number of advertisers are vying for that keyword if not then you dont have many advertisers
I think arrows are good. Maybe people will get used to it and use it to see what other similar sites google has for them. Might increase CTR and and make ads more useful for web surfers.
I saw them on one of my sites recently, they look fine, but completly useless, I mean, very few people want to see MORE ads.. really
Yeah its not new but it certainly is useless. I wish there was a way to turn it off, nothing like one more thing to call attention to your ads as being ads.