What are ways to make sure I don't pay 5-10$ for a keyword? How to boost "relevancy"? I heard adding privacy policy and terms of use helps. Is this true? Any other advice?
Its an affiliate page that you promote, so you can not change it. 1)What is the page url? 2) from the inactive keywords from the groups how many are active and how many are inactive? 3) they are inactive with low values to be active again? (min bids = $0.30, $0.40, 0.50..) or high values? like $5 and $10) I have send a lot of pages to Google people review them so I could tell you if it worth or not to ask them to review or not it.
Adding a privacy policy/terms and conditions pages does help to build the trust Google has in your website.
If you are promoting an affiliate it is better that you create a page that gives information about the affiliate product on that page hosted at your end and them take it to Affiliate website. This will give you control on keywords and content.
i believe the "Quality Score" for that page just went down. thats why there is an increase in minimum bid.
Right. It's my own landing page, so I'm curious how does one boost relevancy scores with content? How much content should there be?
I would suggest a few., Use google keyword inclusion facility in the url., Show that keyword in the landing page Add, copyright infos/ privacy policy and terms and conditions., Try adding a newsletter